Rip It
Energy drink
From Wikipedia, the free encyclopedia
Rip It is an American brand of energy drink that is produced and distributed by National Beverage Corp.,[1] maker of Shasta, Faygo, and La Croix. It was introduced in 2004[2][3] and is National Beverage Corp.'s first energy drink.[4]
 | |
| Type | Energy drink |
|---|---|
| Manufacturer | National Beverage Corp. |
| Origin | United States |
| Introduced | 2004 |
| Variants |
|
| Website | www |
Marketed as "energy fuel at a price you can swallow,"[2] Rip It drinks have been referred to as a "bare-budget option", often costing $1 per can in the United States.[5] They have been supplied to US military personnel serving in Afghanistan and Iraq and have gained popularity there.[5][6]
Flavors and ingredients
The drinks come in a variety of flavors, 13 different ones as of 2020.[3] There are sugar-free versions of some flavors and 2 fl oz shots. Some flavors are available in both 16 and 8 fl oz cans.[7]
The drink contains 160% of a person's daily value of vitamin C, 240% of the daily value of vitamin B6, and 830% of the daily value of vitamin B12 per 16 fl oz serving, according to 2020 product packaging. It contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[8]
Rip It drinks average about 160 mg of caffeine per 16 fl oz can. The Le-MOAN’R flavor contains 204 mg of caffeine.[9] The 2 fl oz shot versions contain about 100 mg of caffeine, with some flavors containing as much as 135 mg.[10]
Sponsoring
In 2020, the brand sponsored the 100Talk Podcast, aimed at fans of the 100 Thieves esports organization.[11] They previously sponsored Olympic champion alpine skier Julia Mancuso in 2010[12] and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[13]
Support of U.S. military
The drink, before the departure from the Middle East, was widely consumed by U.S. forces in Afghanistan and Iraq.[14][15][6] In a 2016 interview, an Army staff sergeant noted that "over three-quarters of military personnel are drinking this stuff on the regular".[5] The brand highlights its support for the United States Military in its marketing.[16]
