Rowlene

Rowlene Nicole Bosman was born on 3 March 1997 in Cape Town, South Africa.^[2] She grew up in a musical household and began singing in church and school settings at a young age. As a teenager, she participated in local talent competitions, which helped her gain exposure within Cape Town’s music community.^[3] In interviews, Rowlene has cited artists such as Brandy as influences.^[4]

Rowlene began releasing music independently in the mid-2010s, sharing covers and original material online. She released "Imposter" in 2010, as part of her first recorded works.^[5][6] The track significantly increased her visibility in the music industry and drew the interest of former Free World Music executive Zyne Marcus. Following this exposure, she was offered a recording contract that positioned her to collaborate with established hip-hop artists including Nasty C, Erick Rush, and Tellaman.^[7]

At the age of 19, Rowlene relocated from Cape Town to Johannesburg in order to further develop her career and work more closely with the artists and industry professionals she had begun connecting with.^[7] In mid-2017, Rowlene featured A-Reece's on the song "Amen", Produced by Gobbla.^[8]

In March 15, 2019 she rose to fame with her close association with rapper Nasty C, whose tracks feature her vocals, including the songs “Phases” and, more notably, “SMA.”^[9] Rowlene was one of the first artists to join Nasty C’s label, Tall Racks Records.^[10][11]

In 2020, Rowlene released her debut studio album, 11:11. This was promoted through singles like "Stop." Rowlene continued growing in popularity within the R&B and pop space in South Africa.^[12] The album received a South African Music Award (SAMA) nomination in the Best Pop Album category following its release.^[13] Rowlene's collaborations with Nasty C were featured in a Netflix show, Blood & Water.^[14]

On 22 November 2022, Rowlene released a single titled "Only," featuring Nigerian singer WurlD.^[15][16]

Rowlene released a three-pack of songs called Moment In Between, that feature the track “don’t let go” in 2024.^[17] On 14 March 2025, Rowlene released the single "Breakaway".^[18][19] On June 5, 2025, She released the EP Moments After.^[20] On 17 October 2025, she performed at The House of JC Le Roux.^[21]