Rubicon Drinks
UK soft drink manufacturer
From Wikipedia, the free encyclopedia
Rubicon Drinks Limited is a British beverage producer and brand of exotic fruit-based soft drinks, based in Milton Keynes. It is a subsidiary of the Scottish beverage company A.G. Barr.[3][4] While primarily specialising in juice drinks,[5][6] in recent years Rubicon have also launched fruit-based water and energy drink products.[7]
London, United Kingdom
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 1982 London, United Kingdom |
| Founders | Naresh Nagrecha and Vishram Vekaria |
| Headquarters | Milton Keynes, United Kingdom[1] |
| Products | List
|
| Owner | A. G. Barr |
| Website | www |
History
The company was founded in 1982 by Asian immigrants Naresh Nagrecha and Vishram Vekaria,[6] with the aim of providing exotic fruit juice drinks for the ethnic community in Britain.[8]
A.G. Barr acquired Rubicon Drinks Ltd in August 2008,[5] and it has since formed one of A.G. Barr's "core" soft drink brands, alongside Irn-Bru and Boost.[9] As of 2011, Rubicon's head office was in Wembley and its factory in Tredegar.[10]
Rubicon is wholly owned worldwide, excluding the UK & Europe, by its original co-founders, the late Naresh Nagrecha and his wife, Veena Nagrecha. Rubicon’s international operations are overseen by Neel Nagrecha and Anjalee Nagrecha, with operational headquarters in Canada and the United Arab Emirates. [11] Rubicon products are manufactured by Rubicon Food Products Limited, based in Richmond Hill, Ontario, under a licensing arrangement. Ownership of the Rubicon brand, including its intellectual property and rights outside the UK & Europe, rests with Lanara Ltd, a company controlled by the Nagrecha family.[8]
Sponsorship
In 2007, Rubicon was the sponsor of the Urban Music Awards.[12] Rubicon has also sponsored Sky Sports' coverage of the ICC Cricket World Cup and World Twenty20 Championship in 2010 and 2011,[13] with the catchphrase "Time for a Rubicon break" often heard before adverts.