Seeing the Big Picture
2012 book by Kevin R. Cope
From Wikipedia, the free encyclopedia
Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope, it is a covers the topic of business acumen.[1][better source needed] The author opines that a deep understanding of a company can make its employees' work more fulfilling and purpose-driven by highlighting how they influence the success of their team, department, or organization.
| |
| Author | Kevin R. Cope |
|---|---|
| Language | English |
| Subject | Business Acumen |
| Genre | non-fiction |
| Publisher | Greenleaf Book Group |
Publication date | March 2012 |
| Publication place | United States |
| Media type | Print (Hardcover), E-book |
| Pages | 176 |
| ISBN | 978-1608322466 |
Cope presents what are described as five business drivers: cash, profit, assets, growth, and people. He argues that these are the building blocks of any business and contribute to its overall success.[2]
On March 25, Seeing the Big Picture reached number 4 on the New York Times Best Seller list.[3] It has been described as "an MBA in under 180 pages."[4]
