Sneakerasers
American sneaker-cleaning product manufacturer
From Wikipedia, the free encyclopedia
Sneakerasers (stylized as SneakERASERS), formerly called Sole Rubbers, is an American manufacturer of sneaker-cleaning products.[1]
Created by Ohio University alumni Chris Pavlica and Kevin Consolo,[2][3] the product was designed to cheaply maintain the white color of rubber soles on sneakers.[4][5] During an appearance on the twelfth season of Shark Tank, Pavlica and Consolo made a deal with Lori Greiner and Alex Rodriguez for a 20% stake in their company.[6][7]
It was announced in December 2023 that the company had partnered with Skechers to manufacture SkechERASERS for the brand worldwide.[8] In addition to brand partnerships, Sneakerasers has expanded its distribution through leading retailers. Following its win of a "golden ticket" at Walmart's Made in America Open Call event, Sneakerasers gained access to shelf space in thousands of Walmart stores across the United States.[9]
