Steve Soffa

In 1993, Soffa started his career as a salesman at a branding watch company. A few years later, he was recruited by a Los Angeles Company to build their commemorative watch collection.^[2]

On April 23, 2005, Soffa launched Hardcore Watch Company brand at Laughlin River Run, Nevada and in 2008 at Rio All Suite Hotel and Casino, Las Vegas.^[3][4]

In 2010, Soffa became the official designer for the 2010 World Series of Poker.^[5][6][7][8] Designed and manufactured 74 tournament champion bracelets and world champion bracelet.^[9][10] Soffa became the first to design and introduce the special women's championship tournament bracelet.^{[11][12][13][14]}

In 2013, Soffa designed custom timepieces and jewelry for 13th year of Shriekfest, film festival and screenplay competition.^[15][16][17]

In 2014, Soffa he started a new division focusing on creating one-of-a-kind timepieces and jewelry for collectors who want their own collectibles and heirlooms.^[18]

In 2015, he became the official designer for the Sturgis 75th Anniversary Collection^[19] of jewelry and watches for Sturgis Motorcycle Rally.^{[20][21][22][23][24][25][26]}

In 2016, Soffa luxury Timepieces was an official sponsor of the world renowned Cannonball Run Rally.^[27]

Soffa and Scott Jacobs collaborated on a watch creation called Art and Sole and the most recent piece of artwork that was crafted in the art of time called For Your Eyes Only in 2018.^[28] In 2019, Soffa designed the trophy of the DeepStack Championship Event.^[29]

• In 2008, winner of JCK (Jeweler's Choice Awards) award for best watch design.^[6]
• In 2012, Gold Winner at PPAI National Branding Show for best technical design and complication for "Ace of Pain" timepiece (ART720)^[30]
• In 2013, Silver award winner at the PPAI National Branding Show in the category of Best Technical Design for "Twisted Love" ART700.