Sundek

Sundek was founded in San Francisco, California in 1958.^[4] It becomes one of the first dedicated surfwear brands, innovating nylon swim trunks tailored to the needs of surfers.^[5][6][7]

During the 1960s, Sundek expanded its reach to Hawaii and the U.S. East Coast and began sponsoring surfers, embedding itself in surf culture.^[8] In 1972, the company introduced its signature "Rainbow" boardshorts—model M504BDTA100—with triple‑stitched quick‑dry nylon fabric and colorful curved stripes.^[9]

By the mid‑1990s, Sundek had established a strong presence in Europe.^[10] Around 2010, the brand experienced a revival in Italy, where its fashion‑forward approach to beachwear attracted a new following.^[5] In 2020, Italian entrepreneurs Simona Barbieri and Tiziano Sgarbi acquired Sundek and led a comprehensive relaunch.^[11][12] Under their ownership, the brand expanded into over 1,500 multi‑brand retailers and opened 21 standalone stores across Italy, with additional outlets in France, Spain, the United States, and Kuwait.^[13][3]

Sundek designs and manufactures swimwear, apparel, and accessories for men, women, and children. Its product range includes boardshorts, walkshorts, T-shirts, hoodies, jackets, bikinis, one-piece swimsuits, dresses, skirts, and accessories such as hats and towels.^{[14][15][16][17][18]}