Swish Beverages
American wine brand
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Swish Beverages (stylized as SWISH) was an American wine brand produced in California. It was launched with the release of White Girl Rosé in 2015.
Tanner Cohen
David Oliver Cohen
Alexander Ferzan
| |
| Company type | Private |
|---|---|
| Industry | Wine |
| Founded | 2015 |
| Founder | Josh Ostrovsky Tanner Cohen David Oliver Cohen Alexander Ferzan |
| Headquarters | New York, NY |
Area served | USA |
| Owner | Anheuser-Busch InBev |
| Website | www |
History
Founding
Swish Beverages was formed by social media personality Josh Ostrovsky (aka "The Fat Jewish"), David Oliver Cohen, Tanner Cohen (the brothers behind the White Girl Problems book series), and Alexander Ferzan.[1] In June 2015, they launched White Girl Rosé, a blend of Sauvignon Blanc and White Zinfandel.[2]
Babe
On June 12, 2016, Swish released Babe Rosé, a canned sparkling rosé.[3] In 2018, Babe Grigio with Bubbles, and Babe Red with Bubbles were released.[4] Diplo is a notable investor in the brand.[4]
Anheuser-Busch InBev acquisition
In June 2019, it was announced that Anheuser-Busch InBev had acquired Swish Beverages after first acquiring a minority stake in 2018, marking the brewer's largest wine investment to date.[5] InBev discontinued the brand in 2023. [6]
Product list
| Name | ABV (US) | Notes |
|---|---|---|
| Babe Rosé With Bubbles | 12% | Canned bubbly rosé |
| Babe Red With Bubbles | 12% | Canned bubbly red wine |
| Babe Grigio With Bubbles | 12% | Canned bubbly Pinot Grigio |
| White Girl Rosé | 12% | Sauvignon Blanc and White Zinfandel blend |
| Family Time Is Hard | 12% | Pinot Grigio |
| Winter is the Worst | 12% | Red wine |