Turin International

The fair opened on 29 April,^[4] was held just nine years after an earlier Turin fair which had focused on the decorative arts, and at the same time as another Italian fair in Rome, also with an arts focus. This fair deliberately distinguished itself by focusing on industry and labour.^[4]

The fair was organized together with other national exhibitions in Rome and Florence, on the occasion of the fiftieth anniversary of the Unification of Italy. It was held in the Parco del Valentino (as were the three previous Turin fairs in 1884, 1885 and 1902 and the subsequent 1924 Turin fair).^[4]

The main designers of the Fair were: Pietro Fenoglio,^[5] Giacomo Saldadori di Wiesenhof,^[6] and Stefano Molli.^[7] Only the Stefano Molli's archive^[8] (preserved by Fondazione Marazza in Borgomanero) has been identified and contains around 600 architectural documents regarding the Turin 1911 Fair.^[9]

A total of 3,500 workers were employed to construct the exhibition area. Several pavilions were built, covering an area of approximately 350,000 square metres. More than 7 million people visited the fair.

Participating countries were Argentina, Austria, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Denmark, Ecuador, France, Germany, Greece, Hungary, Italy, Japan, Mexico, Netherlands, Nicaragua, Peru, Russia, Serbia, Siam, Spain, Switzerland, Turkey, United Kingdom, United States and Uruguay.

The Art Nouveau Hungarian pavilion^[10] was designed by Emil Töry,^[11] Maurice Pogány^[12] and Dénes Györgyi;^[13] the Brazilian pavilion incorporated paintings by Arthur Timótheo da Costa;^[14] the Siamese pavilion was designed by Mario Tamagno^[15] and Annibale Rigotti^[16] and had a multi-colored roof with a gold dome^[17] and the Ottoman pavilion (or Pavilion of Turkey)^[18] was designed by Léon Gurekian.^[19]

There were many events connected to the exhibition, including exhibitions, displays and competitions, as well as demonstrations of new electrical and mechanical equipment.

Giuseppe Verdi's Falstaff was performed on the opening night (29 April) at the Teatro Regio. Between April and May, numerous concerts were also held, including five by the Teatro Regio Orchestra, conducted by the renowned Arturo Toscanini.^[20] Other renowned conductors performed during the exhibition too, including Robert Kajanus, Tullio Serafin and Willem Mengelberg. The Viennese composer Gustav Mahler was also scheduled to perform in October, but he died in May of that year.

Important congresses and conferences were held during those months, including the 9th Congress of Industrialists and Merchants, the National Congress of Italian Builders, and the Interparliamentary Peace Congress. Numerous sporting competitions were also held as part of the event.

A film competition was launched and divided into three categories: artistic, scientific and educational. Films that had not been released were submitted for this competition, which took place inside the Egyptian Pavilion and was one of its main attraction. First prize in the artistic category was awarded to Nozze d'oro, directed by Luigi Maggi and produced by Ambrosio Film; second prize went to Il povero di Assisi, directed by Enrico Guazzoni and produced by Cines. Among the scientific films, first prize went to La vita delle farfalle, also produced by Ambrosio and directed by Roberto Omegna with the collaboration of Guido Gozzano. Also awarded in the educational section were: Il tamburino sardo by Cines and L'Odissea by Giuseppe de Liguoro, produced by Milano Films.

Between 4th and 10th June took place the 'Rome-Turin Aviation Competition'. The winner received a prize of two hundred and fifty thousand lire, a considerable sum at the time.

• 
  Pavilion of the Ottoman Empire
• 
  Pavillon of Argentina
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  Pavillon of Uruguay
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  Pavillon of Germany
• 
  Pavillon of Belgium
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  Pavillon of Brazil
• 
  Pavillon of Hungary
• 
  Pavillons of del Siam and Serbia
• 
  Pavillon of Russia
• 
  Pavillon of Great Britain
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  Pavillon of the city of Paris
• 
  Pavillon of France
• 
  Pavillon of the United States
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  Pavillon of Japan
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  The monumental bridge on the Po River
• 
  The International Gallery of Electricity

• Images from over 200 pages from the official guide to the fair ^[4]
• Material about this exhibition is stored at the Science Museum in London^[21]