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American businessman From Wikipedia, the free encyclopedia

Eric H. Baker (born May 1973) is an American businessman. He co-founded StubHub in 2000 before later creating Viagogo six years later. He is CEO of StubHub Holdings, Inc, which owns the two ticketing marketplaces.

Born
Eric H. Baker

May 1973 (age 52)
Los Angeles, California, US
Education
Knownfor
Quick facts Eric Baker, Born ...
Eric Baker
Born
Eric H. Baker

May 1973 (age 52)
Los Angeles, California, US
Education
OccupationChief executive officer
Known for
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Early life

Baker was born in May 1973.[1] He was born and grew up in Los Angeles.[2][3] Baker graduated from Harvard College in 1995 and received an MBA from the Stanford Graduate School of Business in 2001.[4]

Career

After graduating from Harvard, Baker worked for McKinsey & Company for two years, and then Bain Capital, a private equity firm in Boston.[4][3]

StubHub

A year after enrolling at Stanford, Baker co-founded StubHub in 2000 with fellow classmate Jeff Fluhr.The idea came when Baker saw a Broadway play and struggled to buy secondhand tickets. He remembered the need for a more efficient way to buy these tickets and developed the idea during a Stanford competition.[5][3] Baker and Fluhr withdrew from the competition after being chosen as finalists due to concerns that someone might take their idea.[3][2] The two began to network with potential investors in the music and sports industries. By March 2000, the company was incorporated and five months later, the duo had raised $600,000 in seed funding.[6] While Fluhr dropped out of Stanford to focus on StubHub full-time, Baker opted not to immediately join the company.[7] While he was completing his MBA, the first version of the website launched without him in October 2000.[8] He rejoined StubHub as its president in 2001.[9] However, Baker and Fluhr clashed on the direction of the company and Baker was fired from StubHub in 2004.[7] StubHub was sold to eBay in January 2007 for $310 million in cash.[10][11]

Viagogo

In 2006, Baker moved to London, where he planned his next venture. Baker did not sign a non-compete with StubHub so was able to launch a new ticketing marketplace, Viagogo, later that year. Viagogo initially focused on Europe and launched with inaugural partners Manchester United and Chelsea Football Club.[7] Baker has been its CEO since then.[9]

Baker owns Viagogo through his Delaware based company, originally named Pugnacious Endeavors.[2]

StubHub acquisition

Baker purchased StubHub from eBay in February 2020 through Pugnacious Endeavors,[12][13] which was later renamed to StubHub Holdings, Inc.[14] Baker serves as CEO of StubHub Holdings, Inc.[15][9] The acquisition was finalized after United Kingdom regulators approved the merger in September 2021.[16][13]

The purchase coincided with the COVID-19 Pandemic, which caused initial criticism of the deal. Forbes called the purchase ill-timed due to the pandemic causing cancelled tours, shows, and other live events.[7] However, following the pandemic, the industry grew back larger and Baker was credited as the cause for the company's replenished market share after the pandemic.[17]

References

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