Veggie Grill
American vegan restaurant chain
From Wikipedia, the free encyclopedia
Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts and New York. It is based in Irvine, California.[1][2][3] The chain focuses on offering only plant-based food.[4]
- Irvine, California
- (2006)
- T.K. Pillan
- Kevin Boylan
- Ray White
Veggie Grill. | |
| Company type | Private |
|---|---|
| Founded |
|
| Founder |
|
| Headquarters | Santa Monica, California, United States |
| Owner |
|
| Website | www.veggiegrill.com |
History
In 2006, Kevin Boylan and T.K. Pillan co-founded Veggie Grill.[5]
In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion.[6]
In 2023 it was announced 12 stores would be closing.[7]
In January 2024, it was acquired by Oregon-based vegan fast food restaurant chain Next Level Burger.[8][9]
Expansion
Veggie Grill plans to double in the next couple of years.[10] In early 2018, the restaurant opened two locations in Chicago, its first locations outside of the West Coast.[11] Veggie Grill also intends to open four more Chicago-area locations at an undetermined date.[12] In 2019 they opened a location in Harvard Square in Cambridge, Massachusetts, its first East Coast location.[13]
Partnerships and menu
In 2016, Veggie Grill partnered with Beyond Meat to create their plant-based burgers.[14]
Reception
Veggie Grill was voted "Best American" cuisine restaurant by The Los Angeles Times readers in 2012.[15]
Veggie Grill received VegNews Magazine's winner for Favorite Vegan Chain in 2016,[16] 2017,[17] and 2018.[18]
Veggie Grill made the list for 25 Most Innovative Consumer Brands of 2016 by Forbes.[19]