WISE (AM)
Radio station in Asheville, North Carolina
From Wikipedia, the free encyclopedia
WISE (1310 AM) is a radio station broadcasting a sports format. Licensed to Asheville, North Carolina, United States, it serves the Asheville area. The station is owned by Saga Communications, and operates as part of its Asheville Radio Group.
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| Frequency | 1310 kHz |
|---|---|
| Branding | WISE Sports Radio |
| Programming | |
| Format | Sports radio |
| Affiliations | Fox Sports Radio |
| Ownership | |
| Owner |
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| History | |
First air date | 1939 |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 68835 |
| Class | B |
| Power |
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Transmitter coordinates | 35°37′9.4″N 82°34′20.5″W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wisesportsradio |
The station is an affiliate of the Atlanta Braves radio network, the largest radio affiliate network in Major League Baseball.[2]
History
For many years, WISE was a Top 40 radio station. In the 1980s, the station switched to adult standards, with most of the music coming from Stardust, an ABC Radio satellite format.[citation needed]
Early in 2002, Asheville Radio Partners, part of American Media Services LLC in Charleston, South Carolina, bought WISE and WOXL-FM, along with the stations' building on Lookout Road. Hal Green was the general manager, as well as WOXL's operations manager.[3]
WISE gradually began adding talk shows in the early-2000s, eventually switching to talk radio full-time, and finally sports talk.[4]
On December 3, 2015, Asheville Radio Group announced WISE would also air on 97.3 FM.[5]
In 2018, WISE moved from W247BV 97.3 to W275CP 102.9. The 97.3 frequency, which remained the HD3 channel of WOXL-FM, switched to oldies.[6] According to the FCC database, the FM translator on 102.9 MHz relays WEZZ.
