Wpromote
American digital marketing agency
From Wikipedia, the free encyclopedia
Wpromote is a United States–based digital marketing agency headquartered in El Segundo, California.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Digital marketing |
| Founded | 2001 |
| Founder | Michael Mothner |
| Headquarters | , United States |
| Website | www |
History
Wpromote was founded in 2001 by Michael Mothner while he was a student at Dartmouth College.[1] Early work focused on paid search before expanding into broader digital marketing services.[2]
The company has grown both organically and through acquisitions in the United States, including:
- Standing Dog (2016), a Texas-based online marketing agency;[3]
- Prime Visibility (2017), a New York–based digital marketing firm;[4]
- DemandWave (2017), a San Francisco–area B2B agency;[5]
- Growth Pilots (2019), a paid media agency in San Francisco;[6]
- Metric Digital (2020), a performance marketing agency with DTC focus;[7]
- Visiture (2021), an ecommerce-focused agency in the Southeast U.S.[8][9]
In October 2022, private equity firm ZMC made a strategic investment in Wpromote.[10] Financing partners later referenced the transaction in deal announcements.[11]
In popular culture
In 2016, Wpromote’s El Segundo office was used as a filming location for an episode of the HBO series Silicon Valley; trade press covered the cameo and related exposure.[12]
