ZiMAD

In 2009, the XIM group of companies, which develops software in the fields of fintech, aviation, and healthcare, opened XIMAD. It focused on developing games for mobile platforms.^[2] The first XIMAD headquarters was located in San Francisco, California.^[3][4] In 2016, the company was renamed to ZiMAD.^[5]

In 2011, the mobile puzzle game Magic Jigsaw Puzzles was released globally. As of 2023, the project has over 120 million downloads^[6] and partnerships with internationally renowned IPs, including LIFE magazine,^[7] Disney,^[8] Nickelodeon,^[9] Sony Pictures,^[10] Cartoon Network,^[11] and National Geographic.^[12]

Since 2012, ZiMAD has continued to develop the Magic Jigsaw Puzzles project^[13] and has released and published other projects such as the Bubble Birds series, My Museum Story, Magic Cross Stitch, and others.^[14][15][16]

In 2020, ZiMAD focused on developing its M&A direction, within which a promising board game, Domino Online, was acquired.^[17] The acquisition of this project helped the company diversify its portfolio and strengthen its position in the market.^[18]

Mobile games became one of the most popular forms of entertainment during the 2020 pandemic, when many people were forced to stay home.^[19] ZiMAD noted an increase in downloads and revenue due to this trend. After the pandemic, the company almost entirely switched to the remote work format.^[20]

In 2022, due to the growth of the team, ZiMAD opened an office in Serbia^[21] to strengthen its presence in the European region and take advantage of more opportunities for business development. Also, in 2021, the company's headquarters moved to Florida.

The experience of operating Magic Jigsaw Puzzles prompted the company to expand the genre diversity of its projects. In 2022, ZiMAD released Jigsaw Puzzle Villa, a mobile puzzle game with narrative elements.^[22] The project was launched on Android on September 1 and on iOS on October 28. The game's script was developed by Brunette Games,^[23] a US-based studio that develops narratives for a variety of casual studios.^[24]