52nd Daytime Creative Arts & Lifestyle Emmy Awards
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Pasadena, California, U.S.
| 52nd Daytime Creative Arts & Lifestyle Emmy Awards | |
|---|---|
| Date | October 17, 2025 |
| Location | Pasadena Civic Auditorium Pasadena, California, U.S. |
| Presented by | National Academy of Television Arts and Sciences (NATAS) |
| Most awards | Secret Lives of Orangutans and The Secret Lives of Animals (3) |
| Most nominations | The Young and the Restless (19)[1] |
| Television/radio coverage | |
| Network | watch.theemmys.tv (online only) |
| Produced by | Adam Sharp (NATAS) Lisa Armstrong (NATAS) |
The 52nd Annual Daytime Creative Arts Emmy Awards, presented by the National Academy of Television Arts and Sciences (NATAS), honored the best in US daytime television programming in 2024. On September 4, it was announced that the 52nd Daytime Emmys and Creative Arts Emmys would be held at Pasadena Civic Auditorium.[2] As of September 17, 2025, the Daytime Emmys would be streamed only.[3] The award ceremony took place on October 17, 2025, in Pasadena.
Category changes
NATAS president Adam Sharp announced January 8, 2025, that the Daytime Emmys and the Daytime Creative Arts Emmys would move to October and trade places with the 46th News and Documentary Emmy Awards to highlight the "timely nature" of news and documentary programming.[4][5] Sharp said of the forty-two categories, "We’re excited to recognize the exceptional individuals and teams who make daytime television great every year and in some cases, every day. As the Daytime landscape continues to expand, we’re excited to introduce new categories to recognize the boundary-pushing work being done."[6] The nominations were announced on July 10, 2025, alongside the nominees for the main ceremony categories and that instead of two separate dates for both ceremonies that there would be one ceremony for both.[1][7][8][9] The same day NATAS announced the enforcement of the rules where any category that has fewer than ten (10) submissions, no more than 50% of submitted entries may be nominated, hence why The Bold and the Beautiful, The Bay, and Neighbours were not nominated.[1][10] NATAS would honor programming and creative arts & lifestyle from January 1, 2025 through December 31, 2025. Beyond the Gates started broadcasting on CBS and streaming on Paramount + in February 2025 as to why no one or department was nominated from the show.[11] While the ceremony was broadcast on CBS from 2020 to 2024 and streaming on Paramount +, Paramount Global had not signed a new broadcasting agreement with NATAS. Viewers would be able to watch the telecast from their mobile devices, Smart TVs, and many other connected devices such as Apple TV, Roku, Android TV, Fire TV, Chromecast, and iPad.[1] Later in the day on July 10, it was announced that Paramount Global had signed an agreement with NATAS. CBS would broadcast and Paramount + would stream the entire ceremony.[11] On September 4, it was announced the 52nd Daytime Emmys and Creative Arts Emmys would be held at Pasadena Civic Auditorium.[2] On September 17, it was announced the Daytime Emmys would only be streaming, and the host will be Mario Lopez.[3]
- A new category, Outstanding Emerging Talent in a Daytime Drama Series, honors performers who are in their first two years on their first daytime drama series. Unlike the retired Outstanding Younger Performer in a Drama Series and its gender-specific predecessors, there would be no maximum age limit. However, once a performer had won once, they would be disqualified from winning it a second time.[12]
- Outstanding Culinary Program was divided into two specific categories: Outstanding Culinary Instructional Series honoring those shows more instructive in food preparation and cooking, and Outstanding Culinary Cultural Series honoring those shows focused more on the cultural aspects of food.[13]
- Outstanding Travel, Adventure and Nature Program was divided into two specific categories: Outstanding Travel and Adventure Program honoring those shows focused more on travel, and Outstanding Nature and Science Program honoring those shows focused more on the science of the natural world.[13]
- Outstanding Regional Content in a Daytime Genre was created for outstanding regional work that will be awarded with a Crystal Pillar.[1]
- Outstanding Original Song was eliminated.[1]
Winners and Nominees
Winners are listed first, highlighted in boldface, and indicated with a double dagger (‡).[14][15][16]
Programming
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Outstanding Travel and Adventure Program
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Outstanding Science and Nature Program
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Outstanding Arts and Popular Culture Program
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Outstanding Instructional/How-To Program
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Outstanding Regional Content in a Daytime Genre
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Hosting & Daytime Personality
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Crafts
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Outstanding Writing Team for a Daytime Non-Fiction Program
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Outstanding Directing Team for a Single Camera Daytime Non-Fiction Program
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Outstanding Directing Team for a Multiple Camera Daytime Non-Fiction Program
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Outstanding Cinematography
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