List of Coca-Cola slogans

From Wikipedia, the free encyclopedia

The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886.[1][2][3] The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.

United States (also internationally)

Slogans used by Coca-Cola in its home country the United States may also be used in other countries.

  • 1886 – Drink Coca-Cola[4][1]
  • 1886 – Delicious and Refreshing[5]
  • 1905 – Coca-Cola revives and sustains.[2]
  • 1906 – The Great National Temperance Beverage.[2][1]
  • 1908 – Good til the last drop.[2][6]
  • 1910 – Whenever you see an Arrow think of Coca-Cola[7][6]
  • 1917 – Three million a day.[6][8]
  • 1922 – Thirst knows no season.[2][1]
  • 1923 – Enjoy thirst.[1][6]
  • 1924 – Refresh yourself.[1][6]
  • 1925 – Six million a day.[4][6]
  • 1926 – It had to be good to get where it is.[9]
  • 1927 – Pure as Sunlight.[1]
  • 1927 – Around the corner from anywhere.[8]
  • 1928 – Coca-Cola ... pure drink of natural flavors.[8]
  • 1929 – The pause that refreshes.[4][10]
  • 1932 – Ice-cold sunshine.[1][6]
  • 1937 – America's Favorite Moment[8]
  • 1938 – The best friend thirst ever had.[6][8]
  • 1938 – Thirst asks nothing more.[8]
  • 1939 – Coca-Cola goes along.[8]
  • 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola[1][8]
  • 1941 – Coca Cola is Coke[8][6]
  • 1942 – The only thing like Coca-Cola is Coca-Cola itself.[1][8]
  • 1944 – How about a Coke?[8]
  • 1945 – Passport to refreshment.[6][8]
  • 1947 – Coke knows no season.[8]
  • 1948 – Where There's Coke There's Hospitality.[6]
  • 1949 – Along the Highway to Anywhere.[8]
  • 1952 – What you want is a Coke.[6][8]
  • 1954 – For people on the go.[6][8]
  • 1956 – Coca-Cola...makes good things taste better.[6][8]
  • 1957 – Sign of good taste.[4][6]
  • 1958 – The cold, crisp taste of Coke.[6][8]
  • 1958 – Coca-Cola refreshes you best.[8]
  • 1959 – Be Really Refreshed, with a related jingle performed by The McGuire Sisters[11][12]
  • 1963 – Things go better with Coke, with a related jingle performed by The Limeliters.[2][6]
  • 1969 – It's the Real Thing.[13][2][1][14]
  • 1971 – "I'd Like to Buy the World a Coke", with a related song by The New Seekers[4][2][1][15]
  • 1975 – Look up, America.[16]
  • 1976 – Coke adds life.[8]
  • 1979 – Have a Coke and a smile,[6] see the related commercial "Hey Kid, Catch!"
  • 1982 – Coke is it![17][18]
  • 1985 – America's real choice[6][17]
  • 1985 – We've Got a Taste for You[17][16][1]
  • 1986 – Red, White & You, for Coca-Cola Classic[16][1]
  • 1986 – Catch the Wave, for New Coke[17][16]
  • 1987 – Can't Beat the Feeling[2][19]
  • 1989 – Official Soft Drink of Summer[1][6]
  • 1991 – Can't Beat The Real Thing.[13][4]
  • 1993 – Always Coca-Cola.[4][10][20]
  • 1995 – Always and Only Coca-Cola; secondary radio jingle[8]
  • 1998 – Born to be red.[6]
  • 1998 – Coca-Cola always the real thing! (UK)[21]
  • 1999 – Coca-Cola. Enjoy.[6][22]
  • 2001 – Life tastes good[1][6]
  • 2003 – Coca-Cola...Real.[1]
  • 2005 – Make It Real.[13]
  • 2006 – The Coke side of life[6][8]
  • 2009 – Open Happiness[10][2][1]
  • 2016 – Taste the Feeling, with a song by Avicii and Conrad Sewell[23][2]
  • 2020 – Turn Up Your Rhythm[24][25]
  • 2020 – Together Tastes Better[26][27]
  • 2020 – Open like never before[28][29][30][6]
  • 2021 – Real Magic[6]

Australia and New Zealand

Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards.[31]

Czech Republic

Coca-Cola was first bottled in Czechoslovakia in 1971.[37]

  • 1982 – Coca-Cola.To je ono! (Coke is it!)[33]
  • 1990 – Coca-Cola je to pravé! (The Real Thing!)[1]
  • 1994 – Vždy Coca-Cola (Always Coca-Cola)[38][20]
  • 1995 – Osvěžení, jaké jste ještě nezažili! (Refreshment you have yet to experience!), for Coca-Cola Light
  • 1996 – Žij jinak! (Live differently!), for Coca-Cola Cherry
  • 1996 – Coca-Cola, to pravé Vánoční osvěžení (Coca-Cola, the real Christmas refreshment)
  • 1997 – Coca-Cola je k jídlu to pravé (Coca-Cola is good with Food)
  • 1997 – Překvapení pod každým víčkem (Surprise under every cap)
  • 1997 – To pravé Vánoční osvěžení! (The real Christmas refreshment)
  • 1998 – Žízeň uhasí, mysl osvěží (Quenches thirst, refreshes mind)
  • 1998 – Už pro ten pocit (Just for the feeling), for Coca-Cola Light
  • 200x – Pravá chuť. Zero cukr. (Real taste. Zero sugar), for Coca-Cola Zero
  • 2000 – Vychutnejte si! (Enjoy!)[6][22]
  • 2001 – Vychutnejte si to pravé Vánoční osvěžení (Enjoy the real Christmas refreshment)
  • 2002 – Chuť, kterou miluje celý svět (A taste the whole world loves)
  • 2002 – Osvěž se na Ex! (Refresh yourself in one shot)
  • 2003 – Chihuahua! Spolu na jedné vlně! (Chihuahua! Together on one wave!)
  • 2003 – To pravé Vánoční osvěžení (The real Christmas refreshment)
  • 2004 – Vždy osvěží (Always Refreshes)
  • 2006 – Ber život s radostí (Enjoy life with happiness)
  • 2006 – Neodolatelná chuť (Irresistible taste), for Coca-Cola Light
  • 2007 – Podělte se o kouzlo Vánoc (Pass on the Christmas Spirit)
  • 2008 – Vánoce s chutí (Christmas with taste)
  • 2009 – Radost otevřít (Open joy)
  • 2012 – Pravá chuť. Nula cukru. Je to možné? (Real taste. Zero sugar. Possible?), for Coca-Cola Zero
  • 2016 – Taste the Feeling
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Egypt

  • 1951 – Moment of Relaxation...benefits thousands of Egyptians[40]
  • 1951 – The Pause that Refreshes...benefits thousands of Egyptians[40]

Germany

  • 194x – Mach mal Pause (Take a break)[41]
  • 1976 – Coke macht mehr draus (Coke Adds Life)[41]
  • 2023 – Recipe for Magic[39]: 90 

Hungary

Coca-Cola began operating in Hungary in 1968.[42]

  • 1989 – Csúcs ez az érzés (You Can't Beat the Feeling)[2][19]
  • 1993 – Mindig Coca-Cola (Always Coca-Cola)[4][10][20]
  • 1996 – Coca‑Cola. Érezd (Coca-Cola. Enjoy)[33]
  • 2001 – Élni jó (Living is good)[43]
  • 2006 – Az élet Coke oldalán (The Coke Side of Life)[6]
  • 2009 – Nyiss a Boldogságra (Open Happiness)[44]
  • 2016 – Kóstold meg az érzést (Taste the Feeling)
  • 2023 – Recipe for Magic[39]: 90 

India

Coca-Cola was first sold in India in 1956.[45] However, the company left India in 1977 after the government required the submission of its formula.[45] Coke returned to India in 1993 as Coca-Cola India.[45]

  • 1956 – Refresh Yourself[45]
  • पीओ सर उठा के (Pī'ō sar uṭhā kē, Drink with pride)
  • 1971 – Things Go Better with Coke[14]
  • 1993 – Life Ho To Aisi (Life As It Should Be)[20]
  • 200x – जो चाहो हो जाये, कोका-कोला enjoy! (Jo Chaho ho jaye, Coca-Cola enjoy!)[46]
  • 2002 – ठंडा मतलब Coca-Cola! (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!)[47][3][6][46][48]
  • 200x – Pio Sar Utha Ke[46]
  • 200x – Sabka Thanda Ek[46]
  • 2009 – Taste The Feeling[46]
  • 2009 – Open Happiness[46][33]
  • 20xx – Khud Ko Jagaa, Ek Thanda Lagaa[46]
  • 2011 – Burrrrrrrrr![33]
  • 201x – Coke khule toh baat chale (Coke opens, the conversation starts)[46]
  • 201x – Har Rishta Bola, Mere Naam Ki Coca-Cola[46]
  • 201x – Say it with Coke![46]
  • 2021 – Real Magic[36][49]
  • 2023 – Recipe for Magic[39]: 90 

Indonesia and Malaysia

  • 1970 – Minumlah Coca-Cola (Drink Coca-Cola)
  • 1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!)[33]
  • 1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!)[33]
  • 1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling)[2][19]
  • 1993 – Always Coca-Cola[4][10][20]
  • 1996 – Semangat Coca-Cola (Coca-Cola Enjoy)[33]
  • 2003 – Rasakan Semangat Hidup (Life Tastes Good)[33]
  • 2003 – Segarkan Harimu (Refresh Your Day)
  • 2004 – Segarnya Mantap (Feel Refreshed)
  • 2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life)[6]
  • 2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life)[6]
  • 2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life)
  • 2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero
  • 2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness)[1]
  • 2009 – Buka Semangat Baru (Open Happiness)[1]
  • 2010 – Segarkan Semangatmu (Refresh Your Spirit)
  • 2015 – Nikmati Coca-Cola Bersama (Share a Coke)
  • 2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke)
  • 2016 – Rasakan Momennya (Feel The Moment)
  • 2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment)
  • 2017 – Buka Momennya (Open The Moment)
  • 2017 – Rasai Semangatnya
  • 2020 – Hidupkan Semangatmu (Live on Your Spirit)
  • 2020 – Hidupkan Rentakmu (Live Your Beat)
  • 2020 – Bersama Berasa Lebih (Together Tastes Better)[26][27]
  • 2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic)[36]
  • 2023 – Recipe for Magic[39]: 90 

Israel

  • 1989 - כולנו מרגישים קוקה קולה (You Can't Beat the Feeling)[2][19]
  • 1994 - תמיד קוקה קולה (Always Coca-Cola)[4][10][20]
  • 2007 – לאהוב את החיים (Le'ehov et ha-chayim, Love the Life)[50]
  • 2016 – טעם החיים (Ta'am ha-chayim, The Taste of Life)[50]
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Italy

Coca-Cola was first imported into Italy in 1926.[51]

  • 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)[51]
  • 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)[51]
  • 1970 – Coca Cola da più vita (The Real Thing)[51][14]
  • 1982 – Coca-Cola di più (Coke is it)[51]
  • 1986 – Catch the Wave[51]
  • 1987 – Sensazione unica (You can't beat the feeling)[51][19]
  • 1993 – Sempre Coca-Cola (Always Coca-Cola)[51][20]
  • 2000 – Enjoy Coca-Cola[51]
  • 2001 – Life tastes good[51]
  • 2006 – Taste the coke side of life[10][6]
  • 2007 – Make every drop count[51]
  • 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)[51]
  • 2009 – Stappa la felicità (Open Happiness)[51]
  • 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)[51]
  • 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)[51]
  • 2016 – Taste The Feeling
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Japan

Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957.[52][53]

  • 1957 – Skatto sawayaka (Very Refreshing)[53]
  • 1962 – スカッとさわやかコカ・コーラ (Sukattosawayaka koka kōra, Sparkling and refreshing Coca-Cola)
  • 1976 – Come on in. (Drink) Coke.
  • 1980 – Yes Coke Yes[52]
  • 1985 – Coke is it.[17]
  • 1987 – I feel Coke.
  • 1991 – さわやかになるひととき。(Sawayaka ni naru hitotoki, A moment that refreshes)
  • 1993 – Always Coca-Cola[4][10][20]
  • 1996 – Enjoy[33]
  • 2001 – No Reason
  • 2004 – Special Magic
  • 2006 – The Coke Side of Life[6]
  • 2010 – Open Happiness[33]
  • 2012 – Refreshing & Uplifting
  • 2016 – Taste The Feeling
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Latin America

  • 1929 – La pausa que refresca (The Pause That Refreshes)[4][10]
  • 1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!)[39]: 44 
  • 1952 – En Todas Partes...En Tan Deiciousa (Columbia)[40]
  • 1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
  • 1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke)[33]
  • 1969 – La chispa de la vida (The Spark of Life), translation of the "It's The Real Thing" campaign[13][14]
  • 1976 – Coca-Cola da más vida (Coke gives more life)
  • 1979 – Coca-Cola y una sonrisa (Coke and a Smile)[33]
  • 1982 – Coca-Cola es asi / Coca-Cola, ¡Más y más! (Chile) (Coke is it)[17][54]
  • 1987 – Es sentir de verdad / Viva la sensación (Mexico) (You Can't Beat the Feeling)[2]
  • 1993 – Siempre Coca-Cola (Always Coca-Cola)[4][10][20]
  • 2000 – Vívela (Live It)[55]
  • 2003 – La vida sabe bien (Life Tastes Good)[33]
  • 2003 – Coca-Cola, de verdad (Coca-Cola, Real)[33]
  • 2006 – El lado Coca-Cola de la vida (The Coke Side of Life)[6]
  • 2008 – Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
  • 2008 – El lado Coca-Cola de la vida (The Coke Side of Life)
  • 2009 – Destapa la felicidad (Open Happiness)[39]: 78 
  • 2015 – Comparte una Coca-Cola (Share a Coke)[39]: 86 
  • 2016 – Siente El Sabor (Taste the Feeling)[33][39]: 79 
  • 2016 – Sentí el sabor (Feel the taste), in Argentina[39]: 33 
  • 2021 – Magia de verdad (Real Magic)[36][39]: 80 
  • 2023 – Somos Muchos (We are many), in Argentina, Chile, Colombia, and Mexico[39]: 55 
  • 2023 – Receta Mágica (Recipe for Magic)[39]: 90 
  • 2024 – Juntos en Todas (Together in every situation), in Argentina[39]: 90 

Pakistan

  • Coca Cola Hi to hay jo sab ko khooshiyan dai (Only Coca Cola makes everyone happy)
  • 2009 –Khulein Khushian (Open Happiness)[33]
  • Kha Le Pee Le Jee Le (Eat Drink Live)
  • Aao mil kar khayen (Come Eat Together)
  • Piyo Zara Jhoom K (Drink in Excitement)
  • Maza Har Lamhe Ka (Fun of every Moment)
  • Zaalima Coca-Cola Pila Dey (O Tyrant! Feed me Coca-Cola)
  • 2017 – Tadını Çıkar (Taste The Feeling)
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Philippines

Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia.[56]

  • 1952 – 25 Years of Service in the Philippines[40]
  • 1954 – Ice Cold Coca Cola
  • 1971 – I'd Like To Buy The World A Coke[4]
  • 1976 – Coke Adds Life
  • 1982 – Coke Is It![17]
  • 1988 – Can't Beat The Feeling[2][19]
  • 1994 – Always Coca-Cola[4][10][20]
  • 1996 – Enjoy Coca Cola[33]
  • 1998 – Nothing refreshes like the real thing.
  • 2001 – Buti na lang, nag Coca-Cola ka muna.
  • 2003 – Coke Ko To!
  • 2005 – Kasama ka.
  • 2006 – Buhay Coke Buksan Mo!
  • 2008 – Great Taste, Zero Sugar, for Coca-Cola Zero
  • 2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
  • 2011 – Coke Mismo!
  • 2012 – 100 Taon ng Saya Sa Coke!
  • 2013 – Sino Napasaya Mo Today?
  • 2014 – Breaktime is Coca-Cola Time
  • 2014 – Share A Coke Sa Saya (Share a Coke)[57]
  • 2015 – Mag Coke Timeout Na!
  • 2015 – Ngayong Pasko, Anong Wish Mong Moment?
  • 2016 –Taste the Feeling
  • 2020 – Together Tastes Better[26][27]
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Poland

  • 1971 – Coca-Cola orzeźwia. (Coca-Cola refreshes)
  • 1982 – Coca-Cola to jest to! – Agnieszka Osiecka (Coke is it!)[58]
  • 1993 – Zawsze Coca-Cola (Always Coca-Cola)[4][10][20]
  • 2000 – Coca-Cola: co za radość (Coca-Cola: such a joy) — part of international "Enjoy!" branding; created by professor Jerzy Bralczyk.[58]
  • 2007 – Witaj po radosnej stronie życia (Welcome to the Coke side of life)[6]
  • 2011 – Otwórz Szczęście (Open Happiness)[33]
  • 2017 – Spróbuj (Taste The Feeling)
  • 2021 – Prawdziwa Magia (Real Magic)[36]
  • 2023 – Recipe for Magic[39]: 90 

Russia

  • 1993 – Всегда Coca-Cola (Vsegda Coca Cola, Always Coca-Cola)[4][10][20]
  • 2010 – Coca-Cola идет в дом! (Coca Cola idet v dom!, Coca-Cola is going to the house!)
  • 2011 – Открой Счастье (Otkroy Schast'ye, Open Happiness)[33]
  • Вливайся! (Vlivaisya)
  • 2016 – Попробуй. Почувствуй! (Taste The Feeling)
  • 2021 – Магия Момента (Magic Moments)
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

South Africa

  • 2006 – The Coke Side of Life[6]
  • 2021 – Real Magic[36]
  • 2023 – Recipe for Magic[39]: 90 

Spain

  • 1929 – La pausa que refresca (The Pause That Refreshes)[4][10]
  • 1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)[59]
  • 1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke)[33]
  • 1970 – La chispa de la vida (It's The Real Thing)[33]
  • 1976 – Coca-Cola da más vida (Coke adds life)[33]
  • 1982 – Coca-Cola es asi (Coke is it)[17]
  • 1987 – Sensación de vivir (You Can't Beat the Feeling)[2][19]
  • 1993 – Siempre Coca-Cola (Always Coca-Cola)[4][10][20]
  • 2000 – Vívela (Live It)[55]
  • 2003 – La vida sabe bien (Life Tastes Good)[33]
  • 2003 – Coca-Cola, de verdad (Coca-Cola, Real)[1]
  • 2006 – El lado Coca-Cola de la vida (The Coke Side of Life)[6]
  • 2008 – Desde 1886 repartiendo felicidad (Spreading happiness since 1886)
  • 2008 – El lado Coca-Cola de la vida (The Coke Side of Life)[33]
  • 2009 – Destapa la felicidad (Open Happiness)[33]
  • 2016 – Siente El Sabor (Taste the Feeling)[33]
  • 2021 – Real Magic[33]
  • 2023 – Recipe for Magic[39]: 90 

Further reading

  • Allen, Frederick. Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World. Open Road Media, 2015. ISBN 9781504019842
  • Arens, William F. Contemporary Advertising. McGraw-Hill School Education Group, 1994. ISBN 9780256155624. (List of Coca-Cola slogans)
  • Decoding Coca-Cola: A Biography of a Global Brand. Linda Brennan, Robert Crawford, and Susie Khamis, editors. Taylor & Francis, 2020. ISBN 9781351024013
  • Petretti, Allan. Petretti's Coca-Cola Collectibles Price Guide: The Encyclopedia of Coca-Cola Collectibles. F+W Media, 2008. ISBN 9781440219160. (List of Coca-Cola slogans)

References

External links

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