Braze, Inc.
American software company
From Wikipedia, the free encyclopedia
Braze, Inc. is an American cloud-based software company based in New York City.[4][5] It is a customer engagement platform used by businesses for multichannel marketing.[5]
History
Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and Mark Ghermezian,[6] who raised $3 million from investors to start the company.[1][7][8] In 2016, Appboy launched the CRM and reward system Canvas.[9][10]
In August 2017, the company received $50 million in Series D Financing[11] and later that year, Appboy rebranded to Braze, Inc.[12] The company launched Braze Alloys in 2018, a network of over 45 integration applications with companies like Segment, mParticle, and Amplitude.[13] The company raised $80 million in Series E funding, with a valuation of $850 million, and opened an office in Singapore.[14]
In 2019, Braze added Google AMP for email[15] and passed $100 million in annual recurring revenue.[16] In 2020, Braze boycotted Facebook advertising and encouraged other brands to do the same over content moderation practices.[17] The company also joined several other marketing tech firms to offer technology grants to Black founded businesses with the Tech for Black Founders program.[18] At this time, Braze was delivering over 100 billion messages each month[19] and had raised over $175 million in funding.[citation needed]
Braze also commissioned the Data Privacy Report which provides details about consumers and their privacy concerns.[20] Along with Skyscanner and Apptopia, Braze published the Ready for Takeoff 2021 Travel Industry Trends, Insights and Strategies.[21] Braze introduced integrations with Snowflake and Shopify.[22][23]
In October 2021, Braze filed to go public.[24] On November 17, 2021, Braze’s IPO raised $520 million and had a market valuation of $5.9 billion.[25][26] In 2023, Braze updated its artificial intelligence capabilities, and renamed it Sage AI by Braze.[27] In 2024, the company announced further expansion to Brazil, Bucharest, Dubai, and Seoul.[28]