Asian Contents & Film Market

The festival generally pulls together around 2,700 industry professionals for combination of sales market, exhibition booths, panels and networking session. Among the standard components of the market are:^[2]

• Busan Story Market (BSM), a market showcasing original IP from Asian publishers
• the Asian Project Market (APM)
• Asian Cinema Fund (ACF), a funding initiative
• the Producer Hub, a networking program
• Platform Busan, panels for emerging film makers

Starting with the 2025 edition ACFM added^[3]

• Doc Square, a program for documentary industry
• InnoAsia, a track exploring the role of AI and other technologies in content creation
• "The A" an industry report and summit about entertainment trends in Asia.

The market was first announced at a launch party during the Berlinale in February 2006, which the first market taking place eight months later in the Grand Hotel in Busan. The first market hosted 554 companies from 35 countries and 1,160 registered participants.^[1] The second iteration took place at the Grand Hotel before moving to Seacloud Hotel by Haeundae Beach for three years. As of 2011, it moved to the Busan Exhibition and Convention Center (Bexco).^[1]