Ballantine's

Aberdeen Asset Management Scottish Open

In 2007, Ballantine's became an official sponsor of the Aberdeen Asset Management Scottish Open tournament,^[139] and continued until 2015.^[140]

Barclays Scottish Open

In 2007, Ballantine's signed a three-year agreement and became an official sponsor for the Barclays Scottish Open.^[141]

Ballantine’s Championship

From 2008, for five years,^[139] Ballantine's was the title sponsor of the Ballantine's Championship, the first European Tour event in Korea.^[142]

BMW Masters (Shanghai)

In 2012, Ballantine's was included as one of the sponsors of the BMW Masters.^[143]

Kolon Korea Open

In 2014, Ballantine's entered a three-year sponsorship agreement with the Kolon Korea Open Golf Championship.^[144][139]

Ballantine’s Golf Club

In July 2014, Ballantine's launched the Ballantine's Golf Club,^[145] the first online golf club of its kind.^[146] World-renowned golfer Ian Poulter was the club's founding captain,^[145] followed by Paul McGinley in 2015.^[147]

The Dota 2 International 2023

Ballantine's partnered with Tundra, an Esports team, for The Dota 2 International 2023.^[148] The brand was the Official Spirit Partner^[148] of the game's tenth anniversary.^[149] Ballantine's released two limited-edition Ballantine's Finest x Dota 2 bottles. The labels on these bottles featured the Dota 2 brand and characters including Juggernaut, Lina, Monkey King, Marci and Brewmaster. This partnership was exclusive to China.^[149]

Borderlands

In April 2022, Ballantine's announced a partnership with the video game series, Borderlands.^[150] The brand “hired” the video game character Mad Moxxi as Chief Galactic Expansion Officer to launch Ballantine's in the gaming universe.^[151] As part of this partnership, Ballantine's released a limited edition bottling, the Ballantine's Finest Moxxi's Bar Edition whisky, with a label depicting Moxxi and her characteristic style.^[152]

Gorillaz

In October 2025, Ballantine's released the Ballantine's Finest Gorillaz limited edition commemorating 25 years since the band's formation.^[154] The bottle design features a never-before-seen illustration of the four fictional band members, 2-D, Murdoc Niccals, Noodle and Russel Hobbs, created especially for this collaboration.^[154][155]

KISS

Ballantine's Finest KISS limited edition whisky released in October 2025 is a tribute to the American rock band KISS. The release comes just before KISS's return to stage at KISS Kruise: Landlocked In Vegas, which marks the 50th anniversary of the KISS Army fan club.^[156] The limited edition bottle features artwork based on the band's 1976 Destroyer album cover.^[154]

Elton John

In September 2024, Ballantine's honoured Elton John with a limited edition of the Ballantine's Finest whisky as part of the True Music Icons.^[157] The bottle design is inspired by his live performance at Dodger Stadium in 1975.^[158] The holographic version of his ‘E’ star logo reflects the artwork on his Diamonds Greatest Hits collection.^[159]

John Lennon

Ballantine's paid tribute to John Lennon with the Ballantine's John Lennon limited edition in September 2024.^[160] The bottle design is inspired by his famous self-portrait, official logo and iconography.^[161]

AC/DC

In September 2023, Ballantine's launched the AC/DC Limited Edition whisky as a tribute to the iconic rock band in its 50th anniversary year. This limited edition of Ballantine's Finest whisky showcased the band's thunderbolt logo in neon red.^[162][163]

Queen

In September 2023, Ballantine's released the Ballantine's Finest Queen limited edition whisky to pay tribute to the legendary British band, Queen. The bottle is inspired by the band's iconic Greatest Hits II album with the crest designed by Freddie Mercury.^[153][164]

RZA

In 2023, Ballantine's collaborated with RZA, Wu-Tang Clan frontman, coinciding with the 50th anniversary of Hip Hop and the 30th anniversary of Wu-Tang Clan's debut album, Enter the Wu-Tang (36 Chambers).^{[167][168][169]}

As part of its Stay True lifestyle, Ballantine's and RZA released a series of “drops”, one of them being a limited-edition Ballantine's x RZA Crosley record player and a Montero Bluetooth speaker.^{[167][169][168]} The C6 player was designed by RZA and featured the iconic “Wu” hand sign.^[169]

Ballantine's also released the Ballantine's 7 American Barrel x RZA Limited Edition whisky.^[170][171] The artwork on the bottle incorporated a poem written by RZA on his trip to Scotland and also included the Wu-Tang Clan hands motif.^[170]

The partnership expanded beyond whisky into fashion and food collaborations. Ballantine's and RZA worked with Japanese streetwear brand, NEIGHBORHOOD, on a bespoke capsule collection of apparel and accessories.^[172][173] They also partnered with Flying Goose to create a whisky-inspired vegan hot sriracha sauce.^[172][174]

J. Demsky

In November 2022, Ballantine's released the Ballantine's x J. Demsky limited edition bottle to mark its collaboration with J. Demsky, a Spanish visual artist.^[175][176] The bottle was designed by J. Demsky's in his signature style with trademark technicolour patterns and disruptive shapes.^[177]

Shawna X

In 2021, Ballantine's collaborated with New York-based visual artist Shawna X and released the Ballantine's Finest Shawna X limited edition whisky with Shawna X's bold and colourful design.^[178][179]

Ballantine's also launched a global mural project in partnership with Shawna X and local artists in Spanish and Brazilian cities, aiming to “bring joy and colour back to communities”.^[180] The campaign also introduced a grant fund as a post-pandemic support to independent bars, event spaces and nightlife venues.^{[178][179][180][181]}

Joshua Vides

In 2020, Ballantine's released the Ballantine's Finest Joshua Vides Limited Edition designed by Californian artist Joshua Vides.^[182] The bottle and gift tin were designed with Vides’ signature monochromatic style.^[183][182] As part of the collaboration, Vides also created a briefcase and tumbler set inspired by Ballantine's rectangular bottle shape and its Prohibition-era history.^[184] The launch was supported by a series of black and white spaces where events and workshops were hosted at pop-ups in cities including Poland and China.^[182][183]

Felipe Pantone

In 2018, Ballantine's partnered with Felipe Pantone, an Argentinian-Spanish street artist, as part of the Ballantine's True Music Series. Ballantine's released limited-editions of its Ballantine's Finest and Ballantine's 12 Years Old that had been designed by Pantone with distinctive geometric patterns, classic arches, vivid colours and holograms.^[185]