Brit + Co
Lifestyle brand (founded 2011)
From Wikipedia, the free encyclopedia
Brit + Co is a website and lifestyle brand targeted at women. The company was founded by Brit Morin in 2011.[1]
 | |
| Company type | Private |
|---|---|
| Industry | Internet commerce and media |
| Founded | 2011 |
| Founder | Brit Morin |
| Headquarters | |
| Services | Media company |
| Website | brit |
History
Brit + Co was founded in late 2011 by Brit Morin, who was CEO.[1]
In January 2018, the company hired Jill Braff, a former general manager of Ellen Digital Ventures, as its new president.[2][3] Jeff Jones, former Target CMO and Uber President, joined the company as an advisor in 2017.[4][5][6]
In April 2019 it was announced that the company was laying off most of its staff as part of a reorganization. The company had exhausted all the capital it had raised, and as a result had to be restructured in bankruptcy.[2][7]
In June 2020, Brit + Co launched women's business accelerator Selfmade to support women disproportionally impacted by the pandemic.[8]
Funding & acquisitions
By 2017, it was reported that Brit + Co had received $45 million in venture capital funding from investors like Verizon Ventures and Marissa Mayer.[3][9]
The company raised $1.25 million in initial seed funding in April 2012. The following year, it closed funding rounds with $6.3 million in Series A funding, led by Oak Investment Partners.[10]
Led by Intel Capital, the company received $20 million in Series B funding in 2015, allowing them to make their first acquisition of a DIY app called Snapguide.[11]
Experiential
Re:Make
Launched in 2013, Re:Make was a conference and festival aimed at young women who want to be more creative in every aspect of their lives.[12] More than 15,000 visitors attended Re:Make 2016.[13]
Holiday House
The Brit + Co Holiday House was an annual pop-up event held in San Francisco for several years, offering creative activity classes, artisan products, and DIY and gifting stations. The 2016 Holiday House was sponsored primarily by method.[14]