Bull's-Eye Barbecue Sauce

Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can't be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.^[3] In 2012, the Original Kraft Foods Company Split into 2 Companies, Kraft Foods Group Retained the Bull's Eye Brand but Mondelez International retained the Rights to sell the Bull's-Eye Brand in Germany. It wasnt until 2017 where Mondelez's License to sell the Bull's-eye Brand in germany Expired, and the rights to sell it went back to Kraft Heinz(The current owner of the Bull's-Eye BBQ brand in North America as a result of Kraft Foods Group Merging with Heinz), and now the Bull's-eye BBQ brand in Germany is now owned by the Same owner that owns the Original Bull's-Eye BBQ brand.

Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger,^[4] and Rodeo Cheeseburger.^[5] It was replaced in 2007 with Sweet Baby Ray's brand sauce.^{[citation needed]}