Candie's
American women's fashion brand
From Wikipedia, the free encyclopedia
Candie's is an American women's clothing brand launched in 1978.[1] Originally a shoe brand, it has increased its range of products, currently commercializing T-shirts, blouses, dresses, jackets, pants, lingerie, sweaters, etc.[2]
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- El Greco, Inc. (1978–86)
- Pentland Group (1986–91)
- Charles Cole's (1991–93)
| |
| Product type | Clothing, Footwear, Beauty Products |
|---|---|
| Owner | Iconix Brand Group |
| Introduced | 1978 |
| Previous owners | List
|
| Website | candies.com |
History
Candie's was originally a Charles Cole line of high-heeled wood-bottom shoes from El Greco Inc. The brand shot to fame partly due to Olivia Newton John wearing a pair of Candie's in the final scene of Grease[3], following which, one of every four women in the United States owned a pair of Candie's by the mid-1980s[4].
In 1986, Pentland Group acquired El Greco.[5] Pentland sold Candie's to Charles Cole's son Neil in 1991.[5] Candie's Inc. (later renamed Iconix Brand Group) acquired the Candie's brand in 1993.[5] Candie's has also sold juniors' jewelry and apparel. The brand also commercialized two fragrances: Candie's Heartbreaker Perfume Collection and Candie's Luxe Eau de Toilette Perfume Spray. The brand has also added curtains and girls' clothing and apparel.[clarification needed]
In June 2001, Candie's launched a non-profit foundation called The Candie's Foundation. The foundation's mission is to fight teenage pregnancy.[6][7]
Since 2005, Kohl's Department Stores has had exclusive rights to the Candie's brand in all departments except shoes.[8] As of 2020, Kohl's Department Stores stopped carrying the Candie's brand. [9]
Endorsements
Several artists have signed endorsements with Candie's. Some of them are Sarah Hyland,[10] Fifth Harmony, Bella Thorne (the previous spokesperson in 2015 and 2014)[11] while Carly Rae Jepsen, Lea Michele,[12] Vanessa Hudgens, Britney Spears, Dixie Chicks, Hayden Panettiere,[13] Alyssa Milano, Fergie, Lil' Kim, Ashlee Simpson, Hilary Duff,[8] Kelly Clarkson, Jenny McCarthy, Brandy, Vanessa Carlton, Ashanti, and Destiny's Child have also represented the brand.