Extra (Coop)
Norwegian discount supermarket chain
From Wikipedia, the free encyclopedia
Extra is a Norwegian discount supermarket chain of 574 stores as of 2024.[1] It is part of the Coop Norge cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items.[2] The chain director of Extra is Daniel Kyrre Pedersen.[3]
 | |
| Company type | Supermarket |
|---|---|
Number of locations | 574 |
Area served | Norway |
| Owner | Coop Norge |
| Website | https://coop.no/extra/ |
Coop Extra was established in 2006, with its first store opening on 15 September in Halden.[4] The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix.[5][6] Many Rimi and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of ICA AB's Norwegian operations.[7]
The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than REMA 1000.[8] The chain has its own low price brand, called Xtra, which always is the cheapest alternative.[9][10]
In 2023 the chain had 17.3% of the grocery store market share in Norway.[11]
