Cromā
Indian electronics retail company
From Wikipedia, the free encyclopedia
Infiniti Retail Limited, doing business as Cromā, is an Indian retail chain of consumer electronics and durable goods.[3] It is a subsidiary of Tata Digital.[4]
| |
| Cromā | |
| Industry | Retail |
| Founded | 9 October 2006[1] |
| Headquarters | Mumbai, Maharashtra, India |
Number of locations | 550+ |
Area served | India |
Key people | Shibashish Roy (CEO) |
| Products | Consumer electronics |
| Revenue |  ₹19,064 crore (US$2.0 billion) (2025) |
 ₹−1,091 crore (US$−120 million) (2025) | |
| Parent | Tata Digital |
| Website | www |
| Footnotes / references Financials as of 31 March 2025[update].[2] | |
Croma has more than 550 stores in over 200 cities in India, in addition to its online presence.[5][6]
History
Infiniti Retail Ltd was incorporated in October 2006 as a wholly owned subsidiary of Tata Sons,[7] with the first Cromā store opening in Juhu, Mumbai, the same month.[8]
In 2008, Infiniti Retail Ltd started its private label consumer electronics and durables brand, also called Croma, in partnership with supplier Woolworths Wholesale.[9] In 2012, Infiniti Retail Ltd acquired the Indian business of Woolworths Wholesale for A$35 million or ₹200 crore.[10]
In 2021, Tata Sons announced that it would transfer its 100% ownership in Infiniti Retail Ltd (Cromā) to Tata Digital.[11]