Daughter's Nameplate Campaign
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| Daughter's Nameplate Campaign | |
|---|---|
| Founder | Sunil Jaglan |
| Country | India |
| Launched | 2015 July 5 |
| Status | Active |
The Daughter’s Nameplate Campaign, also known as Laado Swabhiman or Digital India with Laado, is a gender equality initiative launched on 5 July 2015 by Indian activist Sunil Jaglan in Bibipur village, Jind district, Haryana, India. The campaign encourages households to display nameplates bearing the names of daughters instead of traditional male family heads, aiming to challenge patriarchal norms and promote the value of girls in society.
It is part of Jaglan’s broader efforts to combat female foeticide and improve gender ratios, complementing his Selfie With Daughter campaign and the Indian government’s Beti Bachao, Beti Padhao initiative.
The campaign began on 5 July 2015, inspired by Jaglan’s observation of societal bias against daughters, notably after nurses refused sweets at his daughter Nandini’s birth in 2012.[1][2][3]
Jaglan, then sarpanch of Bibipur, initiated the campaign to replace traditional nameplates with daughters’ names, starting with his own home, which displays “Nandini Niwas”.[4]
The initiative gained traction after Prime Minister Narendra Modi praised Jaglan's Selfie With Daughter campaign in Mann Ki Baat, indirectly boosting visibility for the nameplate effort.[5]
By 2020, the campaign had spread to villages like Kirori, Nuh, and Alipur, with Kirori becoming the first village in India where every household displayed a daughter’s nameplate.[6][7][8]
As of 2025, over 50,000 nameplates bearing daughters' names have been installed across India, including in Haryana, Uttar Pradesh, Madhya Pradesh, and Maharashtra.