Decal (company)

The distribution companies Bleecker Street and Neon had signed multi-year deals with Universal Pictures Home Entertainment for the home media releases of their films. When these deals came close to expiring, Bleecker Street and Neon collaborated to launch Decal in February 2021. The company's purpose is to distribute and handle the home entertainment releases for their films as well as the films from Greenwich Entertainment. Decal also has the ability to purchase third-party content for distribution. It is overseen by Neon's Andrew Brown and previously Bleecker Street's Kent Sanderson before he was promoted.^[1] Decal's team included Sara Castillo as Senior Vice President (SVP) of Marketing and Distribution,^[2] Ayo Kepher-Maat as SVP of Acquisitions, who works alongside Catillo to oversee day-to-day operations,^[3] and Lilly Stuecklen as Distribution Manager.^[4] Kepher-Maat left in 2025.^[5]

In March 2021, the company acquired the North American rights to Gaia, a South African horror-thriller.^[6] In May 2021, Decal acquired Ride the Eagle, a comedy film starring Jake Johnson, D'Arcy Carden, J. K. Simmons, and Susan Sarandon; it was released the following month in 15 theaters and through on-demand.^[7][8] In July, Decal purchased the rights to Recovery, a comedy from former Studio C cast members Mallory Everton, Stephen Meek, and Whitney Call.^[9] The film was retitled Stop and Go and released on October 1, 2021, in select theaters and straight-to-video.^[10] On October 18, Decal acquired the rights to The Last Victim, a thriller starring Ron Perlman, Ali Larter, and Ralph Ineson.^[11] On October 26, Decal signed a multi-year deal to handle the home entertainment releases of all titles released by XYZ Films.^[12]

In May 2022, the company acquired the rights to I'm Totally Fine and The Offering from that year's Marché du Film.^[13][14]