Sugarloaf Mills
Indoor outlet mall in Lawrenceville, Georgia, U.S.
From Wikipedia, the free encyclopedia
Sugarloaf Mills, formerly Discover Mills, is a 1,183,000-square-foot (109,900 m2) single-story shopping mall in suburban Metro Atlanta, located in Lawrenceville in Gwinnett County, Georgia, near the interchange of Interstate 85 and Highway 316. Opened in 2001, the mall features 13 anchors, 184 specialty retailers, and a variety of theme restaurants, casual dining, and entertainment venues.[2]
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 Main entrance, c. July 2016 | |
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| Location | Lawrenceville, Georgia, United States |
|---|---|
| Coordinates | 33.9805°N 84.0810°W |
| Address | 5900 Sugarloaf Pkwy, 30043 |
| Opening date | November 2, 2001 |
| Previous names | Discover Mills (2001–2012) |
| Developer | The Mills Corporation KanAm Grund Group |
| Management | Simon Property Group |
| Owner |
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| Stores and services | 184 |
| Anchor tenants | 14 |
| Floor area | 1,183,000 square feet (109,900 m2) |
| Floors | 1 |
| Parking | Lighted lot and multi-level parking deck |
| Public transit | Sugarloaf Mills Park & Ride |
| Website | www |
History
Development and opening
The Mills Corporation began planning Sugarloaf Mills as a joint venture with KanAm on a 230-acre site at Interstate 85 and Sugarloaf Parkway in Gwinnett County, and an initial budget of $170 million. The original (and now current) name, Sugarloaf Mills was named after the mall's planned situation near Sugarloaf Parkway.[3] The site began getting ready for construction in early 2000. 80% of the property was cleared by March.[4]
The "Discover Mills" name
The mall opened on November 2, 2001, as Discover Mills. The name change from Sugarloaf Mills to Discover Mills was because of a 10-year co-marketing partnership with Discover Financial Services, which acquired the naming rights in exchange for promoting the card as the preferred payment option and integrating special offers with the mall's stores and restaurants. It was one of the first malls in the United States to do so.[5] The Mills Corporation had granted the naming rights specifically to Discover Card, and thus originally given the name Discover Mills as well as the tagline "Where Discover Card Is The Smart Choice". [6]
After opening
Discover Mills became a "shoppertainment" mall following additions of AMC Theatres (operating as AMC Discover Mills 18) in December 2003,[7] and Medieval Times in 2006.[8][9]
In February 2007, Mills Corp.'s portfolio, including Discover Mills, would be acquired by the Simon Property Group and Farallon Capital Management for $25.25 per share.[10]
In November 2009, Dave & Busters opened at Discover Mills, replacing Jillian's.[11]
In March 2012, Simon Property Group acquired full control of Discover Mills by buying out Farallon's stake in the Mills portfolio for $1.5 billion.[12]
In October 2012, the naming rights with Discover Card expired. Instead of renewing the naming rights, Simon Property Group reverted the mall to its original planning name, Sugarloaf Mills.[13] Following the renaming, Simon renovated Sugarloaf Mills to reflect the new name. This included the rebranding of AMC Discover Mills 18 to AMC Sugarloaf Mills 18.[7][14]
Simon Property Group struggled to refinance over $100 million in debt of Sugarloaf Mills in September 2018, leading to concerns regarding imminent default. CWCapital Asset Management took over a $105M and $18.4M loan held by Omega Advisors on September 13.[15] Simon corrected the issue by reducing the principal balance by over 25% on the senior note from $135 million to about $100 million, preventing the risk of foreclosure.[16]
In October 2025, Primark announced that it would open a 30,000-square-foot store in 2026, replacing the former Neiman Marcus Last Call.[17]
Gallery
South corridor
Food court
Sears Outlet - April 2015
Neighborhood 4 in the mall
North corridor
Limited Too - November 2001
Wilson's Leather Outlet - November 2001
Skechers store - November 2001
Saks Off 5th - November 2001
Lego Store Outlet - November 2001
Neiman Marcus Last Call - November 2001 (now Primark)
Zales Outlet - November 2001
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