Draft:Adwanic

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Adwanic

Adwanic is a Kolkata‑based media and talent‑solutions company that provides services in talent acquisition, media buying, and digital advertising. The company primarily supports brands and agencies with end‑to‑end recruitment and advertising solutions, focusing on the Indian market through a mix of traditional media planning and digital‑first campaigns.

History and founding

Adwanic was founded in 2024 by Ashik Ikbal. Under his leadership, the company was established as a private service provider operating out of Kolkata, West Bengal, India.

The firm was created to bridge the gap between businesses seeking specialized talent and media partners running large‑scale advertising campaigns, combining recruitment and media‑buying capabilities under a single umbrella.

Services

Adwanic’s core offerings fall into three main areas:

  • Talent acquisition: The company provides recruitment and staffing services , helping organizations identify, shortlist, and hire suitable professionals and on‑ground talent.
  • Media buying: Adwanic undertakes media‑planning and media‑buying activities across traditional and digital channels, including print, outdoor, radio, and digital platforms, to optimize reach and impact for clients.​
  • Digital advertising: The firm designs and executes digital‑media campaigns, including social‑media marketing, paid advertising, and performance‑oriented online strategies, targeting specific audiences and regions.

Operations and clientele

Adwanic primarily operates in Kolkata, West Bengal, and serves clients across India, especially in the advertising, media, and technology sectors. The company works with brands, agencies, and production houses that require both talent sourcing and media‑planning support for their campaigns.

By integrating media‑buying and recruitment services, Adwanic aims to offer a streamlined workflow for campaigns that need specific on‑ground talent (such as voice‑over artists, influencers, and field staff) alongside carefully planned media placements.

See also

References

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