Draft:Echo Research
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History Echo Research is a United Kingdom–based company specialising in corporate reputation, stakeholder engagement, and communications research. Founded in 1989 by Sandra Macleod and headquartered in Surrey, England, it operates in both the United Kingdom and the United States. The firm is known for managing the Britain’s Most Admired Companies Study, the UK’s longest-running corporate reputation survey, and for publishing the Reputation Dividend Report, which estimates the financial value of corporate reputation. Echo is a founding member of the International Association for Measurement and Evaluation of Communication (AMEC)
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Research and Publications
Echo Research conducts studies on corporate reputation, stakeholder perception, and sustainability. Its Reputation Dividend Report quantifies how reputation contributes to market capitalisation. The 2024 edition estimated that reputation accounted for about 30 percent of the value of FTSE 350 companies and 28 percent of the S&P 500.[1]
The company also manages the Britain’s Most Admired Companies Study, conducted in association with the London Stock Exchange . The survey, which has run for more than three decades, ranks major UK businesses on a range of corporate reputation factors.[2]
Echo’s work and findings have been referenced by independent media outlets including The Times, The Guardian, BBC News, and City A.M..[3][4][5][6]
Industry Role
Echo Research is a founding member of the International Association for Measurement and Evaluation of Communication (AMEC) , an international trade body that promotes standards for communications measurement and evaluation. The firm has contributed to discussions on measurement frameworks and best practices within the organisation.[7]
Sandra Macleod, the company’s founder, received the Page Distinguished Service Award from the Arthur W. Page Society in 2018 for contributions to the field of corporate communications. She has also been listed among the “100 most influential people in PR.”[8]
Echo participates in professional forums and research collaborations on reputation measurement and stakeholder engagement. The company also supports the annual Britain’s Most Admired Companies Awards, held with the London Stock Exchange.[9]
Publications
Macleod has contributed to several professional publications, including Reputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations (5th ed., 2025) and The Global Corporate Brand Book (2009). She has also co-authored papers for the International Public Relations Association (IPRA) on public relations evaluation and accountability.[10] See also
Corporate reputation
Stakeholder analysis
Communications measurement
Market Research Society (MRS)
ESOMAR
References
Echo Research – Company Overview https://www.echoresearch.com/about AMEC – About https://amecorg.com/about/ PRovoke Media – Sandra Macleod Exits Echo Research https://www.provokemedia.com/latest/article/sandra-macleod-exits-echo-research PRWeek – Reputation Dividend taps Macleod https://www.prweek.com/article/1274149/reputation-dividend-taps-macleod-partner-director Research Live – Echo acquires Reputation Dividend https://www.research-live.com/article/news/echo-research-acquires-reputation-dividend/id/5125533 Sustainability Magazine https://sustainabilitymag.com/articles/echo-research-explores-esg-sustainability-strategy PRovoke Media – Reputation Value https://www.provokemedia.com/latest/article/echo-research-about-30-of-company-value-is-attributed-to-reputation London Stock Exchange – Britain’s Most Admired Companies https://www.londonstockexchange.com/discover/news-and-insights/celebrating-britains-most-admired-companies-0 Research Live – Ipsos MD joins Echo https://www.research-live.com/article/news/ipsos-corporate-reputation-md-joins-echo-research/id/5130273 Page Society – 2018 Sandra Macleod Award https://page.org/awards-honors/2018-winner-sandra-macleod/ Communicate Magazine https://www.communicatemagazine.com/news/2024/uk-corporate-reputation-value-grows-by-27bn-in-past-year/ The Times https://www.thetimes.com/article/dbfff8b3-4ace-4970-be87-0a7c419c8562 The Guardian https://www.theguardian.com/sustainable-business/blog/csr-corporate-social-responsibility BBC News – Business https://www.bbc.co.uk/news/business City A.M. https://www.cityam.com/the-ftse-may-be-setting-record-highs-but-thats-only-half-the-race/ Institute for PR – IPRA Gold Papers https://www.instituteforpr.org
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