Fitzrovia (company)
Canada's largest developer of purpose-built rentals
From Wikipedia, the free encyclopedia
Fitzrovia is a Canadian real estate company. The company develops and manages purpose-built rental in Toronto and Montréal.[1][2] As of 2025, it had completed, acquired, or was developing approximately 10,000 rental units across a $11-billion real estate portfolio.[3][4]
| Company type | Privately held company |
|---|---|
| Industry | Real estate |
| Founded | 2017 |
| Founder | Adrian Rocca |
| Headquarters | , |
Area served | Toronto |
| Products | Purpose-built rentals |
| Website | fitzrovia |
History
Fitzrovia was founded in 2017 by Adrian Rocca, a former executive at Tricon Residential and Apollo Global Management.[3][2]
Its first completed building, the 15-story Waverley at College & Spadina near University of Toronto, was opened in 2021 with 166 units and the re-development of the historic Silver Dollar Room.[5]
In November 2024, Fitzrovia launched the first project funded from its DevCore Fund, a roughly $1.1-billion vehicle backed by pension plans. 135 St. Clair Avenue West was acquired by Fitzrovia via a 100-year ground lease and is slated for re-development into a 49-storey apartment tower with 600 units.[4]
In June 2025, Fitzrovia announced a national expansion of purpose-built student housing into secondary Ontario markets London, Kingston, Guelph, and Kitchener-Waterloo.[2]
Properties
Multi-family rental
Since 2017, the company has built 19 purpose-built rental buildings in Toronto. Actively leasing communities include “Waverley”, “Parker” near Yonge & Eglinton, and “Elm-Ledbury” near Queen & Church; and “Sloane” near Yorkdale Mall which opened in January 2025.[6]
Projects currently under construction include the two remaining towers at Sloane, four buildings at Bloor and Dufferin and four buildings at Main and Danforth in Toronto.[7]
Student Housing
Fitzrovia’s student portfolio operates under its Waverley brand. New projects underway include Waverley Western in London with 35 storeys, 512 units and a planned move-in date of 2029; and Waverley Queen’s in Kingston with two 10-storey buildings and 508 units on Princess Street that expect to be completed by fall 2028. Fitzrovia plans to invest $150–$200 million in each project.[2]