List of best-selling Latin music artists

Latin Music From Wikipedia, the free encyclopedia

Latin music has an ambiguous meaning in the music industry due to differing definitions of the term "Latin".[2][3] For example, the Latin music market in the United States defines Latin music as any release that is mostly sung in Spanish, regardless of genre or artist nationality, by industry organizations including the Recording Industry Association of America (RIAA) and Billboard.[4][5] International organizations and trade groups such as the Latin Recording Academy include Portuguese-language music in the Latin category.[6][7][8] Billboard categorizes an artist as "Latin" if they perform in Spanish or Portuguese.[9]

Julio Iglesias was recognized as the best-selling male Latin artist of all time by Guinness World Records in 2013.[1]

Music journalists and musicologists define Latin music as musical styles from Spanish-speaking areas of Latin America and from Spain.[10][11] Music from Brazil is usually included in the genre and music from Portugal is occasionally included.[8][12]

Either definition of "Latin music" may be used for inclusion in this list. For an artist to be considered, must have sold at least 10 million copies. This list focuses on performers who are Spanish and/or Portuguese-speaking or who have consistently recorded music in Spanish and/or Portuguese. This information cannot be officially listed because no organization has recorded global Latin music sales. Only Latin recordings, which are defined as a record with 51% of its content in Spanish or Portuguese,[a] are counted in the certified units table. Instrumental musicians may also be included if they mainly perform any Latin music genre. For recordings with multiple versions, only Spanish and Portuguese version(s) will be counted towards certified units.

The tables are listed with each artist's reported sales figure(s) and their total independently certified units, and are ranked in descending order by reported sales. If two or more artists have the same reported sales, these are then ranked by certified units. The reported sales figure and the total of certified units for each country in the provided sources include sales of albums, singles, compilation albums, music videos, and downloads of singles and full-length albums. Sales figures, such as those from SoundScan, which are sometimes published by Billboard magazine, have not been included in the certified units column.

Definitions

Gold and platinum certifications issued after 2016, especially on singles, are in some cases more-than-50% streaming generated. Some 20th-century artists can also have significant amount of streaming-based certifications. The certified units of more recently active artists may sometimes be higher in the list than their listed claimed figures because RIAA and almost all other certifying bodies include streaming in the thresholds required for gold and platinum Digital Single Award certification.[16][17][18] For this reason, some singles and albums are over-certified by hundreds of thousands of units. The over-certified figures are often in millions of units for RIAA certifications.

The certified units for some artists and bands who have multi-disc albums can be higher than their listed claimed figures because RIAA counts each unit within a set as one unit toward certification. Certified units can also be inflated by the redundancy of certifications because each track's downloads and streams contribute to the certifications of both of the single and the respective album. RIAA counts 10 downloads of individual track as well as 1,500 audio/video streams, including those from singles released prior to the album release, as an equivalent to one unit of album.[19] Theoretically, if one song is streamed 1.5 billion times on YouTube, the single would receive diamond certification and the whole album could be certified platinum,[20] creating a combined total of 11 million certified units without any sales.

All artists included on this list, including charts, have their available claimed figures supported by available from countries with recording certifications. With the exception of certifications from Spain prior to 2003, the certified units are sourced from countries with local music industry associations including those with online databases. Certifications from Spain prior to 2003 are listed in the book Sólo éxitos. Año a año. 1959-2002 (2005) by Fernando Salaverri.[21] In the case of recordings RIAA has simultaneously certified standard and Latin, only the unit with the highest number of certified copies will be counted. For example, Mi Tierra (1993) by Gloria Estefan has been certified standard platinum for one millions units and 16× platinum in the Latin genre for 1,600,000 units, thus only the latter certification is counted. Albums that have been certified in both fields for the same value, such as Sueños Líquidos (1997) by Maná, which was certified platinum and 10× platinum in the Latin field, may use either certification but not both. All certified units are converted from gold, platinum or diamond certification awards based on criteria provided by certifying bodies.

Issued certifications for songs multiple artists have recorded, including featured artists, are added to each artist's total of certified units because all of the artists would have played a significant part in the song. Certifications issued for songs that have been recorded by four or more artists are not included because the artists involved would have played minor roles.[b]

Standards

  • To ensure the highest level of fact-checking and editorial control, this list sources sales figures to news organizations and highly regarded music-industry related organizations such as Billboard.
  • The figures of total certified units in the tables below are based on certified units of albums, singles—including digital downloads—and videos.
  • The order of markets in the tables is based on retail value each market generates, respectively; the largest market is at the top and smallest is at the bottom.[22][23]

Artists by reported sales

60 million or more

More information Artist, Country / Market ...
Artist Country / Market Period active Genre Primary language(s) Certified Latin sales[c] Reported sales
Julio Iglesias Spain 1968–present[24] Latin[24] Spanish   English   Portuguese   French   Italian
35.964 million
150 million[52]
Roberto Carlos Brazil 1959–present[53] MPB, rock and roll, soul, bossa nova, rhythm and blues[53] Portuguese   Spanish
55.06 million
120 million[56]
Juan Gabriel Mexico 1971–2016[57] Latin ballad, Latin pop, norteño, cumbia[57] Spanish
6.305 million
100 million[60][61][62][63]
Enrique Iglesias Spain 1995–present[64] Pop, Latin pop, dance pop, adult contemporary, urban[64] Spanish   English
42.354 million
100 million[76]
Shakira Colombia 1988–present[77] Latin pop / pop / pop rock[77] Spanish   English
31.88 million
95 million[79]
Gloria Estefan Cuba
United States
1980–present[80] Latin Pop, pop, dance, Pop rock, Salsa, Adult contemporary[80] Spanish   English
5.84 million
90 million[81]
Laura Pausini Italy 1993–present[82] Pop / latin[82] Italian   Spanish

12.31 million
75 million[85]
Nelson Gonçalves Brazil 1941–1998[86] Samba, samba-canção[86] Portuguese
8.8 million
75 million[87]
Ricky Martin Puerto Rico 1991–present[88] Pop, Latin Pop, Dance[88] Spanish   English
14.347 million
70 million[91]
Luis Miguel Mexico 1982–present[92] Pop, Ballads, Bolero, Latin Pop, Mariachi, Dance, Adult Contemporary[92] Spanish
35.559 million
60 million[97][98][99]
Close

40 million to 59 million

More information Artist, Country / Market ...
Artist Country / Market Period active Genre Primary language(s) Certified Latin sales[c] Reported sales
Rita Lee Brazil 1968–2023[100] Brazilian pop, tropicalia, MPB[100] Portuguese
2.2 million
55 million[102]
Vicente Fernández Mexico 1965–2013[103] Ranchera, mariachi, norteña, tejano[103] Spanish
11.79 million
50 million[105]
45 million[106]
José Feliciano Puerto Rico 1964–present[107] Pop rock, folk rock, soft rock, Latin pop[107] Spanish   English
1.775 million
50 million[108]
Raphael Spain 1966–present[109] Ballad, Latin pop[109] Spanish
0.64 million
50 million[110]
Ana Gabriel Mexico 1974–present[111] Mexican pop, Mariachi[111] Spanish
9.13 million
40 million[112][113]
José José Mexico 1965–2013[114] Mariachi, Latin pop, bolero[114] Spanish
7.785 million
40 million[116]
Eros Ramazzotti Italy 1981–present[117] Pop, Latin pop, pop rock[117] Italian   Spanish
2.805 million
40 million[119]
Leo Dan Argentina 1963–2025[120] Tango, vallenato, cumbia, ballad[120] Spanish
0.328 million
40 million[122]
Nelson Ned Brazil 1961–2013[123] Latin, Jazz[123] Portuguese   Spanish
0.10 million
40 million[124]
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21 million to 39 million

More information Artist, Country / Market ...
Artist Country / Market Period active Genre Primary language(s) Certified Latin sales[c] Reported sales
J Balvin Colombia 2009–present[125] Reggaeton, Latin pop, urbano, hip hop[125] Spanish
37.215 million
35 million[126]
Los Tigres del Norte Mexico 1972–present[127] Ranchera, norteña, tejano, corrido[127] Spanish
8.51 million
32 million[129]
Daddy Yankee Puerto Rico 1991–present[130] Reggaeton, Latin pop[130] Spanish
67.6 million
30 million[132]
25 million[133]
Marco Antonio Solís Mexico 1973–present[134] Norteño, tejano, ballad[134] Spanish
8.128 million
30 million[135]
25 million[136]
Xuxa Brazil 1980–present[137] Children's music, dance, Latin pop[137] Portuguese   Spanish
17.275 million
30 million[138]
José Luis Perales Spain 1973–present[139] Ballad, Latin pop[139] Spanish
2.7 million
30 million[140]
Rocío Durcal Spain 1954–2006[141] Ranchera, Ballad, Bolero, Flamenco, Chera[141] Spanish
1.70 million
30 million[142]
25 million[143]
Camilo Sesto Spain 1964–2011[144] Ballad, Latin Pop[144] Spanish
0.92 million
30 million[146]
Amália Rodrigues Portugal 1940–1999[147] Fado[147] Portuguese N/a 30 million[148]
Maria Bethânia Brazil 1965–present[149] Bossa nova, MPB, samba[149] Portuguese
0.45 million
26 million[150]
Alejandro Sanz Spain 1989–present[151] Latin Pop, Latin ballad, flamenco, pop rock, Latin rock[151] Spanish
14.184 million
25 million[153]
Maná Mexico 1986–present[154] Pop rock, Latin pop, rock en español[154] Spanish
14.482 million
25 million[158]
22 million[159]
Thalía Mexico 1981–present[160] Pop, Dance, Latin pop[160] Spanish
7.846 million
25 million[164]
20 million[165]
Mecano Spain 1981–1992, 1998[166] Pop, synthpop, new wave, pop rock[166] Spanish
4.55 million
25 million[167]
Gloria Trevi Mexico 1989–present[168] Latin pop, pop rock[168] Spanish
2.4 million
25 million[171]
20 million[172][173][174]
Rigo Tovar Mexico 1970–1995[175] Mexican cumbia, grupera[175] Spanish N/a 25 million[176]
Pedro Infante Mexico 1939–1957[177] Mariachi, bolero, rancheras[177] Spanish N/a 25 million[178]
Antonio Aguilar Mexico 1950–2005[179] Regional Mexican[179] Spanish N/a 25 million[180]
Romeo Santos United States 2011–present[181] Bachata[181] Spanish
24.25 million
24 million[182]
Amado Batista Brazil 1975–present[183] Brega Portuguese
6.605 million
22 million[184]
Lucho Gatica Chile 1946–2013[185] Bolero[185] Spanish
0.1 million
22 million[185]
Close

15 million to 20 million

More information Artist, Country / Market ...
Artist Country / Market Period active Genre Primary language(s) Certified Latin sales[c] Reported sales
Luis Fonsi Puerto Rico 1991–present[186] Reggaeton, Latin pop[186] Spanish
32.424 million
20 million[187]
Alejandro Fernández Mexico 1988–present[188] Mariachi, Mexican pop[188] Spanish
10.7 million
20 million[190]
Zezé di Camargo & Luciano Brazil 1990–present[191] Sertanejo, country[191] Portuguese
9.3 million
20 million[192]
Carlos Vives Colombia 1978–present[193] Vallenato, cumbia, Latin pop[193] Spanish
7.966 million
20 million[195]
14 million[196]
Sandy & Junior Brazil 1989–2007, 2019[197] Latin Pop[197] Portuguese
6.75 million
20 million[198]
Los Temerarios Mexico 1983–present[199] Ballad, Romantic[199] Spanish
6.970 million
20 million[201]
18 million[202]
Ivete Sangalo Brazil 1992–present[203] Axé[203] Portuguese
6.4 million
20 million[204]
Ricardo Arjona Guatemala 1985–present[205] Latin pop, Latin ballad, folk, a capella[205] Spanish
6.81 million
20 million[208]
Banda el Recodo Mexico 1938–present[209] Banda[209] Spanish
2.99 million
  • US: 2.03 million[25]
  • MEX: 960,000[43][210]
  • Del Pueblo...y Para el Pueblo: Platinum (250,000)
20 million[211]
Chitãozinho & Xororó Brazil 1969–present[212] Sertanejo[212] Portuguese
2.4 million
20 million[213]
Plácido Domingo Spain 1950s–present[214] Opera pop, Latin[214] Spanish
2.18 million
20 million[216]
Hombres G Spain 1982–1992, 2002–present[217] Latin pop[217] Spanish
0.9 million
20 million[218]
Dyango Spain 1960s–present[219] Bolero, Latin ballad[219] Spanish
0.85 million
20 million[220]
Yuri Mexico 1978–present[221] Latin pop[221] Spanish
0.75 million
20 million[222]
Lupita D'Alessio Mexico 1971–present[223] Bolero, Latin ballad[223] Spanish
0.13 million
20 million[225]
Menudo Puerto Rico 1977–1997, 2007–2009, 2022-present[226] Latin Pop, Pop Rock[226] Spanish N/a 20 million[227]
Paquita la del Barrio Mexico 1970–present[228] Bolero, mariachi[228] Spanish N/a 20 million[229]
Diego Verdaguer Argentina 1970–2022[230] Latin ballad[230] Spanish N/a 20 million[231]
Maluma Colombia 2010–present[232] Reggaeton, Latin trap, Latin pop[232] Spanish
25.38 million
18 million[233]
Selena United States 1980–1995[234] Tecnocumbia, Cumbia, Latin Pop, Musica Tejana[234] Spanish   English
17.35 million
18 million[236]
Leandro e Leonardo Brazil 1983–1998[237] Sertanejo[237] Portuguese
4.05 million
17 million[238]
Rocio Jurado Spain 1960–2006[239] Ballad, Latin Pop, Flamenco, copla[239] Spanish
0.97 million
17 million[240]
16 million[241]
Padre Marcelo Rossi Brazil 1997–present[242] Latin Christian[242] Portuguese
8.9 million
16 million[243]
Paloma San Basilio Spain 1970–present[244] Latin pop[244] Spanish
0.45 million
16 million[245]
Lucero Mexico 1980–present[246] Mexican pop, Latin pop[246] Spanish
1.35 million
16 million[248]
Ozuna Puerto Rico 2012–present[249] Reggaeton, Latin Trap, Urbano[249] Spanish
25.13 million
15 million[250]
Juanes Colombia 2000–present[251] Rock en Español, Latin Pop, Cumbia[251] Spanish
9.005 million
15 million[252]
Don Omar Puerto Rico 1996–2017; 2019–present[253] Reggaeton[253] Spanish
8.87 million
15 million[254]
Los del Río Spain 1973–2008[255] Latin pop, sevillanas[255] Spanish
6.83 million
15 million[256]
Wisin & Yandel Puerto Rico 1998–2013, 2018–2022[257] Reggaeton[257] Spanish
6.665 million
15 million[258]
Chayanne Puerto Rico 1984–present[259] Ballad, Latin pop, salsa, dance pop[259] Spanish
11.354 million
15 million[262]
Roberta Miranda Brazil 1986–present[263] Sertanejo[263] Portuguese
3.4 million
15 million[264]
RBD Mexico 2004–2009[265]
2020–2023[266]
Latin Pop, pop rock, pop, dance pop[265] Spanish
3.22 million
15 million[267]
Joan Manuel Serrat Spain 1965–present[268] Nova Cançó[268] Spanish   Catalan
3.12 million
15 million[269]
Paulina Rubio Mexico 1992–present[270] Latin Pop, Pop Rock, Dance[270] Spanish
3.32 million
15 million[272]
Gipsy Kings France 1978–present[273] Catalan rumba, flamenco[273] Spanish   Instrumental
2.55 million
15 million[274]
Kumbia Kings United States 1998–2006, 2009–2010[275] Mexican cumbia[275] Spanish
2.38 million
15 million[276]
Juan Luis Guerra Dominican Republic 1983–present[277] Latin pop, adult contemporary, Merengue, Bachata, Salsa[277] Spanish
2.44 million
15 million[279]
10 million[280]
Jenni Rivera Mexico 1992–2012[281] Regional Mexican, Latin pop[281] Spanish
1.99 million
15 million[282]
Pimpinela Argentina 1981–present[283] Canción melódica[283] Spanish
1.26 million
15 million[285]
José Luis Rodríguez Venezuela 1961–present[286] Canción melódica, bolero, Latin pop[286] Spanish
0.7 million
15 million[287]
Raúl di Blasio Argentina 1983–present Latin Easy listening Instrumental
0.6 million
15 million[288]
Los Chichos Spain 1973–2008[289] Rumba flamenca[289] Spanish
0.18 million
15 million[290]
Daniela Romo Mexico 1979–present[291] Latin pop[291] Spanish
0.83 million
15 million[293]
Pepe Aguilar United States 1981–present[294] Regional Mexican, Latin ballad[294] Spanish
2.095 million
15 million[295]
Amanda Miguel Argentina 1980–present[296] Latin pop[296] Spanish N/a 15 million[297]
Palito Ortega Argentina 1962–2017[298] Rock en español[298] Spanish N/a 15 million[299]
Roberto Leal Portugal
Brazil
1971–2019[300] fado, MPB, forró[300] Portuguese N/a 15 million[301]
Jon Secada Cuba
United States
1984–present[302] Latin Pop[302] Spanish   English
0.1 million
15 million[304]
Close

10 million to 14.9 million

More information Artist, Country / Market ...
Artist Country / Market Period active Genre Primary language(s) Certified Latin sales[c] Reported sales
Nino Bravo Spain 1969–1973[305] Latin pop[305] Spanish
0.96 million
14 million[306]
Parchís Spain 1979-1992[307] Children's music[307] Spanish N/a 14 million[308]
Los Tucanes de Tijuana Mexico 1987–present[309] Norteño[309] Spanish
2.98 million
13 million[309]
10 million[311]
Marc Anthony United States 1987–present[312] Salsa, Latin pop[312] Spanish   English
9.085 million
12 million[313]
Bronco Mexico 1979–1997, 2003–present[314] Grupero[314] Spanish
4.87 million
12 million[316]
Cristian Castro Mexico 1991–present[317] Latin pop, bolero, mariachi[317] Spanish
4.035 million
12 million[319]
10 million[320]
Joan Sebastian Mexico 1975–2015[321] Regional Mexican[321] Spanish
0.88 million
12 million[322]
Franco De Vita Venezuela 1982–present[323] Latin pop[323] Spanish
0.83 million
12 million[324]
Marisela United States 1981–present[325] Baladas, Latin pop[325] Spanish
0.15 million
12 million[326]
Só Pra Contrariar Brazil 1989–present Pagode Portuguese
5.24 million
11 million[327]
Daniela Mercury Brazil 1981–present[328] Latin pop, axé, samba reggae, MPB[328] Portuguese
2.4 million
11 million[329]
Prince Royce United States 2009–present[330] Bachata[330] Spanish
16.31 million
10 million[331]
Bruno & Marrone Brazil 1985–present[332] serteneja[332] Portuguese
7.08 million
10 million[333]
Miguel Bosé Spain 1977–present[334] Latin pop[334] Spanish
4.555 million
10 million[336]
Joaquin Sabina Spain 1978–present[337] Latin, rock, trova[337] Spanish
4.52 million
10 million[339]
Julieta Venegas Mexico
United States
1992–present[340] Pop rock, indie pop, alternative music, folk rock[340] Spanish
4.085 million
10 million[341]
Intocable United States 1993–present[342] Norteño[342] Spanish
2.95 million
10 million[344]
Isabel Pantoja Spain 1970s–present[345] Copla, Canción melódica[345] Spanish
2.56 million
10 million[346]
Rosana Arbelo Spain 1996–present[347] Latin pop, Folk, Pop rock[347] Spanish
2.36 million
10 million[348]
Ricardo Montaner Argentina
Venezuela
1976–present[349] Latin ballad, Latin pop[349] Spanish
1.94 million
  • US: 500,000[25]
  • MEX: 930,000[43][350]
  • Un Toque de Misterio: Platinum (250,000)Amado, Lina (30 September 1990). "Ricardo Montaner". El Informador (in Spanish). p. 16-E.
  • En el Último del Lugar: Platinum (250,000)Calzada, Gloria (5 July 1991). "Comentarios de...". El Informador (in Spanish). p. 12-E.
  • ARG: 510,000[44][83]
10 million[351]
Juan Pardo Spain 1962-2004[352] Pop, rock[352] Spanish
1.45 million
10 million[353]
Diego Torres Argentina 1980s–[354] Latin pop[354] Spanish
1.348 million
10 million[355]
Los Bukis Mexico 1973–1996, 2021–present[356] Grupera[356] Spanish
1.5 million
10 million[358]
Emmanuel Mexico 1976–present[359] Latin ballad, Latin pop[359] Spanish
1.39 million
10 million[361]
Manuel Mijares Mexico 1985–present[362] Mexican pop, folk, mariachi[362] Spanish
1.34 million
10 million[364]
Fey Mexico 1979–present[365] Latin pop[365] Spanish
1.11 million
10 million[367]
Pandora Mexico 1985–present[368] Latin pop, Latin ballad, ranchera Spanish
1.035 million
10 million[368]
Sandro Argentina 1959–2010[371] Rock and roll, Latin pop, canción melódica[371] Spanish
0.57 million
10 million[372]
Celia Cruz Cuba
United States
1948–2003[373] Salsa[373] Spanish
0.5 million
10 million[374]
Mari Trini Spain 1968-2008[375] Latin ballad[375] Spanish
0.4 million
10 million[375]
Banda Calypso Brazil 1999–2015[376] Calipso, cumbia, lambada, zouk, merengtheue, carimbó[376] Portuguese
0.35 million
10 million[377][378]
Galy Galiano Colombia 1981–present[379] Mariachi, norteño, Latin pop, salsa[379] Spanish
0.1 million
10 million[381]
Valeria Lynch Argentina 1969–present[382] Balada[382] Spanish
0.02 million
10 million[383]
Miguel Gallardo Spain 1971–2005[384] Latin pop[384] Spanish N/a 10 million[385]
Los Baby's Mexico 1958–present[386] Latin rock and roll[386] Spanish N/a 10 million[387]
Ariel Ramírez Argentina 1938–2005[388] Folklore[388] Spanish N/a 10 million[389]
Diomedes Díaz Colombia 1976–2013[390] Vallenato[390] Spanish N/a 10 million[391]
Close

See also

Notes

The reported sales may include non Spanish/Portuguese recordings that are otherwise omitted from total certified units.

  1. This is the same metric Billboard, the RIAA, and the Latin Recording Academy (until 2024) uses to categorize an album as "Latin".[13][14][15]
  2. Below you can get an understanding as to when certifications for songs are added to the total certified sales of the listed artists.
    • One lead artist and one featured artist. (The issued certification(s) should be added to the total of both, the lead artist and the featured artist as both will have almost equal amount of part).
    • Two lead artists.(The issued certification(s) should be added to the total of both lead artists as both will have almost equal amount of part).
    • Two lead artists and one featured artist. (The issued certification(s) should be added to the total of both lead artists as well as the featured artist. Both lead artists will play a significant part in a song and the part of the featured artist also should be significant enough).
    • One lead artist and two featured artists. (The issued certification(s) should be added to the total of the lead artist and to the total of both featured artists as almost all should have equal amount of part).
  3. Certification systems have been established periodically throughout the past half century; thus, certification databases are not able to cover all sales. Some (or all) records released and sold prior to a certification system's establishment year may not be found within the available searchable certification databases. Year of establishment (from largest market to smallest based on Retail Value each market generates respectively):[22][23] Certified sales might sometimes be larger than actual sales, if stores order more albums than they are able to sell, due to certifications generally being determined by shipments and not actual sales. Often, however, actual sales are larger than certified sales, since record labels must pay a fee to obtain certifications. Record companies often apply for certifications only when a record reaches a multiple certification-levels, meaning certifications might not be visible in the databases for more than a short period of time after an album reached a certification level.[405][406] As global music sales declined in the 2000s mostly due to CD burning and downloading from unauthorized sites, certification bodies opted to reduce their certification levels.[407] See the changes in Certification-award-levels in the following markets:

References

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