Mrs Hinch
British influencer and author (born 1990)
From Wikipedia, the free encyclopedia
Sophie Rose Hinchliffe (née Barker; born 16 February 1990), known as Mrs Hinch,[1] is a British influencer whose Instagram account features tips for home cleaning. Her cleaning books and her memoir have been included on the Sunday Times Bestseller List.
Sophie Rose Hinchliffe | |
|---|---|
| Born | Sophie Barker 16 February 1990 |
| Other names | Mrs Hinch |
| Occupations | Influencer, author |
| Years active | 2018–present |
| Spouse | Jamie Hinchliffe |
| Children | 3 |
| Website | instagram |
Early life
Career
Hinchliffe created her Instagram account, mrshinchhome, in March 2018,[5] initially to show how she and her husband were decorating their house.[6] Within two years, she had accumulated two million followers on the platform, known as Hinchers[2] and by the hashtag #HinchArmy.[7] By June 2019, she had 2.5 million followers,[8] as of October 2020[update] more than 3.8 million.[6] Her content includes stories and short 15-second videos in which she cleans and organises her home.[7] In March 2021, ratings site GoCompare listed her as the highest-paid 'homefluencer' or 'cleanfluencer' in the United Kingdom, second highest worldwide.[9]
Books
In April 2019, Hinchliffe's first book, Hinch Yourself Happy, sold 160,302 copies in three days, making it the second highest-selling non-fiction book in the UK at that time.[10] Her second book, The Activity Journal, was released in 2019 and reached number 1 on the Sunday Times Bestseller List.[11] Her third book, The Little Book of Lists, became the number one bestseller in the UK in April 2020, boosted by a surge in interest in cleaning and home care following the introduction of coronavirus lockdown restrictions.[12] In October 2020, her memoir, This Is Me, also became a number 1 bestseller.[1][13]
In 2023, she published a book, Welcome to Hinch Farm, with illustrations by Hannah George, dealing with the topic of children's anxiety about moving house. Hardback and ebook versions in 2023 were followed by a paperback in 2024.[14][15]
Other media
This Morning has featured Mrs Hinch's cleaning tips.[7]
In March 2021, Hinchliffe's podcast, All the Best, was recommended by The Guardian as 'podcast of the week'.[16]
Product promotion
Hinchliffe's recommendations have caused a surge in sales, such as when a cleaning pad she recommended quickly sold out.[17] In 2019 and March 2023, she was investigated by the Advertising Standards Authority for allegedly failing to make legally required disclosures that product promotions on her Instagram were paid advertisements.[8][18]
Personal life
Hinchliffe lives in Maldon.[5][19] She and her husband, Jamie,[6] have three sons: Ronnie, Lennie and Vinnie.[20]
Hinchliffe suffered health problems after a gastric band operation that resulted in her losing eight stone. She was prescribed anti-depressants due to anxiety.[21]
Hinchliffe and her son Ronnie have both been diagnosed as autistic.[22]