Owner.com
American tech company
From Wikipedia, the free encyclopedia
Owner.com (earlier known as ProfitBoss, Placepull) is an American software-as-a-service company that provides an online food ordering system to independent restaurants in the United States.[1][2] It offers tools for website and app creation, CRM, loyalty program, marketing automation, and commission-free ordering, with a focus on helping restaurants own their digital presence.
| Industry | Technology, Saas |
|---|---|
| Founded | 2020 |
| Founders | Adam Guild and Dean Bloembergen |
| Headquarters | Palo Alto, California |
Area served | United States |
| Website | https://www.owner.com/ |
Overview
The company was started as ProfitBoss in 2018 to help restaurants build in-store traffic.[1][3] Co-founders Adam Guild and Dean Bloembergen renamed the company to Owner.com in 2021,[4][5] with its headquarters in Palo Alto, California.[6][7] By 2021, the company had transactions of more than $18 million[6] and by 2022, it operated in 49 states in the United States, working with more than 1,500 restaurants.
Funding
Owner.com has raised a total of $178.7 million since its founding.[8][9][10][11] The company had an initial funding of $10.7 million in a seed round led by SaaStr Fund and in March 2022, it raised $15 million in a Series A round led by Altman Capital.[6][10] In January 2024, it raised $33 million in Series B funding from Redpoint Ventures and Altman Capital with participation from Horsley Bridge, Activant Capital and Transpose Platform Management.[12] In May 2025, the company raised $120 million in Series C funding from Meritech Capital Partners and Headline, valuing Owner.com at $1 billion.
Some notable angel investors of the company include Sean Rad, Naval Ravikant, Kimbal Musk and others.[1]
Technology
The company provides a digital infrastructure through a software for online order management, delivery operations and recruitment. The software also facilitates the acquisition of customer data which provides the restaurants owners with insights to conduct online marketing campaigns.[9] In addition, it provides a website builder, an AI-enabled email marketer, a branded mobile app generator and customer relationship management tools for the restaurants.[11]
Owner.com has helped independent restaurants increase their profit margins by reducing the third-party delivery apps fees.[13][14]
