So beautiful, so elegant. Just looking like a wow!
2023 Internet meme
From Wikipedia, the free encyclopedia
So beautiful, so elegant. Just looking like a wow! is a phrase that went viral through an Instagram video.[1] It became an internet meme and a part of popular culture in India. According to Google, this meme ranked second among the top searches in India in 2023.[2]
Origin
The meme originated in a series of videos made by a West-Delhi-based mother-daughter duo used to sell their colourful women's apparel. The phrase is part of a video that went viral in September-October 2023. Jasmeen Kaur, a boutique owner who sells salwar suits used this phrase in her presentation. In the video, Kaur describes the outfits as "just looking like a wow" multiple times. Her contagious enthusiasm and passion caused the video to go viral.[3][4][5] This phrase is used to praise something as extraordinary.
Reception
People on the internet use this phrase to describe everything from outfits to everyday activities.[4] Popular personalities including politicians, cricketers, actors and musicians adopted it. Actor Deepika Padukone and politician Trinamool MP Nusrat Jahan lip-synced to the song. Musician Yashraj Mukhate, tried to create an earworm and actor Sanya Malhotra made a video dancing to it.[6]In November 2023, Nick Jonas launched an Instagram post for his wife Priyanka Chopra for Karwa Chauth.[6][7]
Indian cricketer KL Rahul commented on a picture of his wife Athiya Shetty's Instagram post, and said, "So pretty... so beautiful... looking absolutely wow!"[8] In a tweet, Pakistani cricketer Iftikhar Ahmed used this phrase to appreciate his teammate Fakhar Zaman's innings against the New Zealand in an ODI World Cup match in November 2023.[9]
Aditya Birla Group Chairman Kumar Mangalam Birla used this phrase in his note on the Indian economy in January 2024.[10]
The meme gained international traction, with users from various countries like Singapore, Malaysia, South Korea, and Canada creating their own versions.[11]