Draft:TOG24
British outdoor clothing brand
From Wikipedia, the free encyclopedia
TOG24 is a British outdoor clothing brand and retailer based in West Yorkshire, England. Founded in 1958[1], the company designs and sells outdoor and casual clothing and operates retail stores across the United Kingdom and Ireland.
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Submission declined on 5 March 2026 by ChrysGalley (talk).
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This draft has been resubmitted and is currently awaiting re-review. |  |
| Submission declined on 28 January 2026 by Rambley (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Rambley 44 days ago.
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Comment: To meet WP:SIRS for notability, we will need sources which look at the company, rather than the products. Big sections of company material is not in secondary sourcing, and a lot of sources will be regarded as WP:CORPTRIV. See the Acme example, and it's not easy. You can't use direct links in the article, and a lot of this promotional language, rather a neutral encyclopedia's text. ChrysGalley (talk) 10:30, 5 March 2026 (UTC)
- Comment: Over-reliance on primary sources or other general sources which do not help towards notability. Rambley[who?] 13:39, 28 January 2026 (UTC)
History
TOG24, “Truth Over Glory Everyday”, was founded in 1958 by Donald Ward in Heckmondwike, West Yorkshire[1]. Ward had previously worked as a millwright in the local textile industry before establishing the company as a footwear manufacturer in the Spen Valley[8].
During the 1970s, the company expanded beyond footwear, introducing sports bags and football kits before later developing ranges of outdoor clothing including waterproofs, fleeces and skiwear[1].
TOG24 originally sold its products through a factory shop at Spen Vale Mills[8] in Heckmondwike. The shop later developed into a wider retail network across the United Kingdom.
The company remains family-run, with later generations of the Ward family involved in management[1].
Business Operations
TOG24 designs outdoor clothing and accessories for men, women and children. Its products are sold through its own retail stores, online platforms and selected third-party retailers.
The company’s design operations remain based in the Spen Valley[8] in West Yorkshire.
Collaborations
In 2024 the company partnered with animation studio Aardman Animations to produce a children's outdoor clothing collection based on Shaun the Sheep[2][3].
The company has also partnered with Huddersfield Town A.F.C. as an official outdoorwear partner[4].
Community and Charitable Initiatives
In 2024 the company launched the TOG24 Together Foundation to coordinate charitable activities.
TOG24 has also supported clothing donation initiatives such as the Swap-A-Coat[6] programme, which encourages customers to donate unwanted coats to charity.
The company has also been referenced in reporting on environmental issues such as fly-tipping[5] research in the United Kingdom.
Recognition
TOG24 has been recognised in workplace rankings published by Best Companies, including listings among the Best Large Companies to Work For in the United Kingdom and regional rankings in northern England.
The brand has also been featured at the Prolific North Marketing Awards[7].
References
[1] - https://www.drapersonline.com/people/my-fashion-life/tog24-a-true-outdoors-company
[3] - https://www.licenseglobal.com/fashion/aardman-tog24-partner-for-shaun-the-sheep-childrens-collection
[4] - https://www.htafc.com/news/2025/august/07/tog24-returns-as-town-s-official-outdoorwear-partner/
[6] - https://businessbiscuit.com/business-news/swap-a-coat/
[7] - https://www.prolificnorth.co.uk/news/the-prolific-north-marketing-awards-2024-the-winners/
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