Ella's Kitchen
Food company
From Wikipedia, the free encyclopedia
Ella's Kitchen (Brands) Limited,[1] trading as Ella's Kitchen, is a company that makes organic baby and toddler food, sold in through retail and e-commerce internationally. Founded in 2004, the company was purchased by Hain Celestial Group in 2013.
| |
| Ella's Kitchen | |
| Formerly | C2'S Productions Limited (2004–2005)[1] |
| Company type | Private |
| Founded | August 19, 2004 in Reading, Berkshire, England, UK[2] |
| Founder | Paul Lindley |
| Headquarters | Henley-on-Thames, Oxfordshire, England, UK[1] |
| Products | Organic baby and toddler food |
Number of employees | 62 |
| Parent | Ella's Kitchen Group Limited[3] |
| Website | ellaskitchen |
| Footnotes / references [4] | |
History
Ella's Kitchen was started by Paul Lindley in 2004, naming the brand after his daughter Ella.[5] He left his job as managing director at Nickelodeon and launched the business with personal savings. The first store to launch the organic baby food was Sainsbury's in 2006.[6] Original advertising was done through Nickelodeon whom he offered a share of revenue in exchange for free advertising.[5]
In 2009, the company expanded to Sweden, Norway, and the United States and by 2014 was the UK's best-selling baby food company.[6] The company was purchased by Hain Celestial Group in 2013 and became part of the company's global infant, toddler and kids division.[7]