Emel (magazine)
Islamic magazine in the United Kingdom
From Wikipedia, the free encyclopedia
Emel (styled emel) was a British lifestyle magazine that reported on contemporary British Muslim culture. The final issue appeared in January 2013.[1]
| |
| Categories | Islam, lifestyle |
|---|---|
| Frequency | Monthly |
| Founder | Sarah Joseph Mahmud al-Rashid |
| Founded | 2003 |
| First issue | September 2003 |
| Final issue | January 2013 |
| Country | United Kingdom |
| Based in | London, England |
| Language | English |
| Website | www |
History
Sarah Joseph co-founded the magazine with her husband, Mahmud al-Rashid, in September 2003.[2][3] Joseph was the magazine's editor, and al-Rashid was a volunteer publisher and editor-in-chief.[4]
It was the first mainstream Muslim magazine in the UK to experience cross-over interest from non-Muslim readers and its circulation reached 30 countries.[5]
Writing in the Journal of Middle East Women's Studies in 2010, Reina Lewis claimed: "For emel, lifestyle has the potential to situate modern Muslim practices as part of contemporary consumer culture while simultaneously celebrating Islam's historical heritage."[6]
Lloyds TSB partnered with emel to launch what it claimed is the first user-generated content driven community website targeting British Muslims, as part of a campaign to promote the national rollout of its sharia-friendly banking services. The new community website, called Emel Postcard,[7] allowed members to upload pictures and comments via downloadable "postcards".[5]
Awards and nominations
In January 2014, emel was nominated for the Responsible Media of the Year award at the British Muslim Awards.[8]