Emma's Diary
British media company
From Wikipedia, the free encyclopedia
Emma's Diary is a British media company and parenting club that publishes pregnancy-related content through print and digital media.[1][2][3] It is also known for distributing free resources for prenatal and postnatal care.[4]
| Company type | Subsidiary |
|---|---|
| Founded | 1991 |
| Founder | Nick Wells |
| Fate | Acquired by Everyday Health Group Pregnancy & Parenting in January 2022. |
| Headquarters | |
| Products | Free baby care product packs, pregnancy guide |
| Services | Publishing pregnancy-related content (print and digital), medical information and advice, video content, parenting club, app |
| Owner | Everyday Health Group Pregnancy & Parenting |
| Parent | Ziff Davis |
History
Founded by Nick Wells in 1991,[5][6] Emma's Diary went on to release a website[7][8] and app[8][9] to distribute its content digitally. With content written in accordance with NHS, NICE, and BFI guidelines,[10][11] it publishes medical information, advice, and video content made for expecting parents.
The company also distributes free packs of baby care products at retailers such as Argos and Boots.[1][4][12] It also provides a pregnancy guide compiled by GPs and midwives, which is distributed to GPs and midwives across the UK.[10]