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Endura Watch Factory

Swiss watch manufacturer in The Swatch Group From Wikipedia, the free encyclopedia

Endura S.A. is Swiss watch manufacturer founded in 1966 by General Watch Company (GWC) in Biel/Bienne, Switzerland, for the purpose of manufacturing watches under "private label". This company was also part of the merger between ASUAG and SSIH into SMH, now the Swatch Group. Now attached to ETA SA Manufacture horlogère Suisse, Endura SA is the private label and licensing division of the Swatch Group.

Endura Watch Factory
IndustryWatchmaking
Founded1966
Quick facts Trade name, Type ...
Endura S.A.
Endura Watch Factory
TypeSubsidiary
IndustryWatchmaking
Founded1966
Headquarters,
Switzerland
Key people
Pierre-André Bühler, President
ParentThe Swatch Group
Websiteendura.ch
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