Extra (gum)
Brand of chewing gum
From Wikipedia, the free encyclopedia
Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations.[1]
Extra logo in US | |
.jpg) Pack of Extra marketed in North America | |
| Product type | Chewing gum |
|---|---|
| Owner | Mars, Inc. |
| Produced by | Wrigley Company |
| Country | United States |
| Introduced | 1984 |
| Website | extragum.com |
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An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.[2][3]
History
Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years.[4] It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.[citation needed]
As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand.[5] It has also been marketed in Great Britain since 1990.[6][7]
Extra became the sponsor of the Mexico national football team in 2011.[8]
