Fred & Farid Group

Frederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris.^[6] They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.^[7]

Their first project was for start-up Aucland.com, a French online auction site.^[8] In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".^[9][10]

FF (formerly Fred & Farid) is an independent creative agency of 100+ people Archived 20 March 2018 at the Wayback Machine. They produced campaigns for brands like Air France,^[11] Audemars Piguet,^[12] Audi,^[13][14] Coca-Cola, Diesel,^[15] Giorgio Armani,^[16] Google,^[17] Guerlain,^[18] HP,^[19] Lacoste,^[20] Louis XIII,^[21] Martini,^[22] Orangina,^[23] Porsche,^[24] Saint Laurent,^[25] Schweppes,^[26] Societe Generale,^[27] Tmall,^[28] Vivo,^[29] Wrangler.^[30]

• Official website