Günter Mast
German businessman
From Wikipedia, the free encyclopedia
Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liquor Jägermeister.[1]
During his tenure as CEO he secured the sponsorship of the Eintracht Braunschweig football team. Braunschweig's game against FC Schalke 04 on 24 March 1973 became the first-ever Bundesliga match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the German Football Association, which had previously banned shirt-sponsors.[2] Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and later said to have attended only two matches of the club during his tenure as president.[3]
He died on February 28, 2011.[4]
