Gameloft

Game development strategy

Gameloft was founded by Michel Guillemot, one of the five founders of Ubisoft, on 14 December 1999.^[3][4] By February 2009, Gameloft had shipped over 200 million copies of its games since its IPO,^[5] as well as 2 million daily downloads of its games via the App Store for iOS.^[6][7]

Gameloft quickly became the world leader in mobile video games (and would remain so until the mid-2010s).^[8][9]

In 2004, Gameloft Montreal launched the first installment of the Asphalt franchise: Asphalt Urban GT. The game, a paid title, was a considerable success for the emerging mobile market, selling over 5 million copies.^[10]

In a May 2011 keynote, de Rochefort stated that he wanted to avoid moving the company to the NASDAQ stock exchange, as the U.S. games market appeared to be nothing more than a large economic bubble, especially when seeing Zynga's then US$10 billion total stock value.^[11]

Several Gameloft's games from early 2010s have often been accused of being clones of other properties;^{[12][13][14][15]} when asked about it at the November 2011 Consumer Electronics Show, chief executive officer (CEO) Michel Guillemot stated "The videogame industry has always played around a limited number of themes. There is maybe one new idea a year."^[16][17] In response to many users commenting on Guillemot's remarks, Levi Buchanan of IGN defended Gameloft, stating that its games were usually well-polished, in contrary to the original concepts' games.^[18]

During the first fiscal quarter of 2012, Gameloft recorded a 59% increase in sales of its games on smartphones and tablets compared to the same period in 2011, thanks in particular to the release of Asphalt 7: Heat, The Dark Knight Rises, Zombiewood, Modern Combat 4 : Zero Hour, and The Amazing Spider-Man (2014).^[19][20]

In 2013, the company achieved three major successes. Despicable Me: Minion Rush, developed by Gameloft Barcelona^[21], has been downloaded over 1 billion times since its release, making it one of the most successful mobile games of all time, as well as Asphalt 8: Airborne, also developed by Gameloft Barcelona, which became the highest-rated game ever created in Spain.^[22] At the same time, Gangstar Vegas, an open-world game developed by Gameloft Montreal^[23], has accumulated more than 200 million downloads. These three games continue to receive updates as of 2026.^[24][25] Additionally, N.O.V.A. 3, a major paid title with no microtransactions from Gameloft Bucharest, also achieved significant success and received very positive reviews from the press.^[26][27]

By July 2014, Gameloft announced that they would focus more strongly on quality than on quantity.^[28]

In April 2013, Texan company Lodsys filed a lawsuit against Gameloft, among other mobile game developers, for infringing its patent on in-app purchases.^[29] Similar lawsuits were previously intervened by Apple Inc., who claim to have licensed the technology from Lodsys for usage in its App Store.^[30] Lodsys withdrew its lawsuit against Gameloft after losing similar cases against other groups.^[31]

In February 2012 and February 2016, Gameloft penned publishing contracts with GREE, Inc. s.d GungHo Online Entertainment, respectively, to facilitate its presence in the Asian market.^[32][33]

From end 2014 to 2022, Gameloft experienced a significant period of difficulty, despite some successes (Dungeon Hunter 5, Modern Combat 5, March of Empires, Dragon Mania Legends, Asphalt 9 Legends), primarily due to extremely strong competition and an increasingly saturated mobile gaming market. During this period (and particularly between 2015 and 2019), Gameloft closed several studios and reduced staff at many others. Gameloft's total number of employees has almost halved over these 8 years, dropping from over 5 000 to less than 3 000.^[34][35] Although there were some exceptions such as Gameloft Barcelona, which continued to grow thanks to its Asphalt games, and for example also Gameloft Montreal, which remained stable and will allow Gameloft to recover in 2022 thanks largely to Disney Dreamlight Valley.^[36][37][38]

Vivendi subsidiary

In October 2015, French media conglomerate Vivendi announced that they had acquired a 6.2% stake in Gameloft's stock,^[39] which was quickly raised to 10.2% a few days later.^[40] By February 2016, Vivendi had acquired 30% in the company, and launched a hostile takeover bid.^[41][42] In accordance with French law, Vivendi started a tender offer to acquire further shares.^[43]

Following the announcement, Gameloft's board of directors strongly advised shareholders against selling stock to Vivendi to avoid the hostile takeover.^[44] By May 2016, Vivendi had won over the majority of shareholders, enabling them to move forward in the takeover.^[45]

The acquisition was completed on 1 June 2016, with Vivendi having acquired 56%, an absolute majority over Gameloft's ownership.^[46][47] Employees of Gameloft were presented with an open letter welcoming them to the new parent company's family.^[48][49]

Analysts believed that the takeover was just the first step towards also purchasing Ubisoft, another video game venture founded by Guillemot and his brothers, although Vivendi only held a 17.7% minority in that company at the time.^[50][51][52] In response to Vivendi's actions, Guillemot announced that he would step down from his company and join his brother Yves Guillemot at Ubisoft to prevent it from also being taken over.^[53][54] Guillemot later clarified that his stepping-down would take effect on 29 June.^[55][56]

On 8 June, the Guillemot brothers announced that they were regretfully selling their ownership in Gameloft to Vivendi.^[57][58] The transaction awarded Vivendi another 21.7% in Gameloft's capital.^[59][60] After Guillemot departed from Gameloft on 29 June, Vivendi set up a new board of directors for the company, with Vivendi's present chief operating officer (COO), Stéphane Roussel, appointed Gameloft's chairman and CEO, and Gameloft's previous CFO, de Rochefort, additionally taking over the management of the company's 39 subsidiaries.^[61] At that point, Vivendi owned 95.94% of Gameloft's share capital.^[62]

In 2018, Gameloft Barcelona released Asphalt 9: Legends on mobile devices. The game achieved notable success and was later ported in 2019 to the Nintendo Switch and in 2022 to Steam, where it also found success on both new platforms.^[63][64][65]

Major boost due to the transition to PC and console games

On 6 September 2022, Gameloft launched the early access version of Disney Dreamlight Valley on PC and consoles. The title marked a strategic shift for the group, which aimed to diversify its business beyond mobile gaming into the PC and console markets.^[66] Disney Dreamlight Valley significantly exceeded commercial expectations, with Gameloft's revenue for the July–September 2022 period rose by 48% compared to the same period the previous year.^[67] Following this success, Gameloft announced it would continue focusing on the PC and console gaming markets, relegating mobile game development to a secondary priority.^[67]

On a smaller scale, 2022 was marked by the success of another Gameloft game on PC and consoles: The Oregon Trail (originally released in 2021 on Apple Arcade, then in 2022 on PC and consoles), which met with critical and commercial success. Developed by Gameloft Brisbane, the game enabled this small Gameloft studio to double its workforce, growing from 50 to over 100 employees. Since then, Gameloft Brisbane has focused on developing PC and console games without microtransactions.^[68][69]

Gameloft Montreal, the studio responsible for Disney Dreamlight Valley, announced in 2024 the development of a new Dungeons & Dragons title, without giving a release date or name to the project.^[70] In the same year, Gameloft Barcelona released Asphalt Legends on PlayStation,^[71] while Gameloft Brisbane launched a Carmen Sandiego game in 2025 for PC and consoles, and has been recruiting ever since for a new unannounced PC and console game.^[72] Gameloft Bucharest^[73] and Gameloft Paris^[74] are currently recruiting staff for unannounced first-person shooter and sports games for PC and console platforms.^[75][76] These projects mark the company’s transition towards a primary focus on PC and console development.

In the summer of 2025, Gameloft announced that Disney Dreamlight Valley, developed by Gameloft Montreal, had become the company’s biggest success ever, generating over 300 million dollars.^[77][78] A third paid expansion was released in November. The same year, on the occasion of the franchise’s 20th anniversary, Gameloft announced that the Asphalt games have surpassed 1.5 billion downloads and confirmed its intention to keep this historic franchise active in the years to come.^[79]

In 2026, it's Gameloft Barcelona's turn (creator of Disney Speedstorm and the latest Asphalt games) to start the recruit for a new PC and console video game defined as a "AAA premium", while continuing to update Asphalt Legends.^[80][81]

Studios

In addition to the head office in Paris, the group's oldest locations still in operation are Gameloft Montreal, Gameloft Barcelone and Gameloft Bucharest, all created in 2000.^[84][73][85]

Growth and openness (2000-2014)

Gameloft opened more than 20 studios in total between 2000 and 2010 (In 2026, Gameloft has 11 studios). The group is multiplying its openings, at the same pace as its spectacular growth, with some years seeing an increase in turnover of more than 70% at once (with a peak increase of over 120% in 2004).^{[86][87][88][89]}

In July 2011, Glenn Watson, lead programmer of Gameloft's Auckland offshoot, stated that the company's management created a "constant sense of urgency" at its studio, having employees regularly work 12- to 14-hour days.^[90] A new studio in New Orleans was opened in August 2011, taking advantage of tax breaks granted by the government of Louisiana in July 2009 to establish 150 new jobs.^[91]

On 29 January 2013, Gameloft's India studio in Hyderabad was closed midway through the workday, leaving 250 people unemployed.^[92][93][94]

In 2014, Gameloft Brisbane, a new studio of the group, opened its doors in Australia, and was the last studio created before the financial crisis (which will lead to layoffs and closures) that mainly took place between 2015 and 2019^[95][96].

Crisis and layoffs (2015-2019)

Between June and August 2015, Gameloft's Tokyo location laid off roughly 80 people, effectively closing the studio. The Gameloft group, facing significant financial difficulties during this period with losses of several million each quarter, announces plans for further closures to stabilize the group.^[97]

On 8 July 2015, all operations at the company's New York City office were halted, and as many as 100 employees were laid off.^[98][99] Shortly after, in September 2015, Gameloft's Seattle studio was closed down and its 15 employees were let go.^{[100][101][102]} The studio was opened just a year prior to its closure.^{[103][104][105]} Seven studios were closed in total in 2015, including two important studios in the group, Gameloft Chengdu with more than 200 employees, and the relatively small but which was one of the oldest studios in the group : Gameloft New York (developer of Zombiewood, among other things).^{[106][107][108][96]} Guillemot stated that these actions were taken to accommodate its "ambitious cost reduction program", instantiated after the company saw a net loss of €16.6 million in the fiscal year that ended on 30 June 2015.^[109][110]

In January 2016, Gameloft opened a Nigerian marketing office for regional expansions (but which closed shortly afterwards),^[111] and shut down its Auckland studio, firing roughly 160 employees.^[112][113] At the time, Gameloft Auckland was New Zealand's largest video game studio.^[114] Gameloft's Valencia, Spain, location was shuttered in April 2016.^[115] In July 2017, Gameloft appointed John-Paul Burke as country manager for its subsidiaries in the United Kingdom and Ireland.^[116] Gameloft UK later closed in December 2019. At the same time, Gameloft Madrid (40 employees) is closed due to the underperformance of its games, at the same time, the group's other Spanish studio, Gameloft Barcelona (which had over 150 employees at that time) continues to recruit for its upcoming game Asphalt 9 : Legends.^[117][118] Gameloft Budapest (founded 2012) was closed in March 2023.^[119]

In total, nearly half of Gameloft's studios closed between 2015 and 2019, the group continued to lose hundreds of thousands to several million euros each quarter during those years. Gameloft then remained financially unstable until 2022, when the group returned to regular profits.^{[8][120][121]}

End of crisis and stability

In 2022, Gameloft opened a studio near its headquarters in Paris (France), focusing on PC and console game. At the same time, the Gameloft Brisbane studio is entering a phase of massive recruitment following the success of The Oregon Trail, Gameloft Montreal studio is also strengthening its teams following the huge success of Disney Dreamlight Valley.^[122][123]

On 22 February 2024, Gameloft cut 38 jobs from its Lviv office in Ukraine (following a cancelled project) and an unknown number of employees from its Toronto office.^[124] On 10 July 2024, the Cluj office was closed and its 136 employees were laid off.^[125] The same year, the Gameloft Montreal studio announce that it was recruiting for a future Dungeons & Dragons PC and console game.^[126]

In 2025, there were no layoffs and all of Gameloft's studios recruited, particularly Gameloft Montreal, Gameloft Bucharest, Gameloft Paris, Gameloft Brisbane, and Gameloft Barcelona.^[71]

Services

In October 2019, Gameloft announced a partnership with mobile operator Gruppo TIM to open TIM I Love Games, a games subscription service for Android and iOS, exclusive to Italy and TIM customers.^[139]