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Glade (brand)

American brand of household air fresheners founded in 1956 From Wikipedia, the free encyclopedia

Glade (/gleɪd/) is an American brand of household air fresheners first introduced in 1956.[1] It is a worldwide brand owned by S. C. Johnson & Son,[2] also known as Gleid (among others). Brise was renamed Glade in Germany, France and the Netherlands in 2012.[3][4]

Product typeAir fresheners
Cleaning product
Introduced1956; 70 years ago (1956)
Quick facts Product type, Owner ...
Glade
Logo from 2009–2014
Product typeAir fresheners
Cleaning product
OwnerS. C. Johnson & Son
CountryUnited States
Introduced1956; 70 years ago (1956)
MarketsUSA, Canada, Germany
TaglineA family company at work for a better world
Websitewww.glade.com
Company
FounderSimon Furman
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Holiday products

In the late 2005, Glade introduced candles inspired by artist Thomas Kinkade.[2] Both candles had a different wintry scene printed on the jar and offered the choice of vanilla, apple cinnamon, or pumpkin pie scent.

Competition

Glade's two main competitors in the air freshener market are Air Wick and Renuzit. Formerly, Wizard Scented Oils was also a competitor to Glade as well until it was discontinued due to poor sales.

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