Head & Shoulders
Shampoo brand by Procter & Gamble
From Wikipedia, the free encyclopedia
Head & Shoulders (H&S) is an American brand of anti-dandruff and non-dandruff shampoo produced by parent company Procter & Gamble.
| |
| Product type | Anti-dandruff, non-dandruff shampoo |
|---|---|
| Owner | Procter & Gamble |
| Produced by | Procter & Gamble |
| Country | United States |
| Introduced | 1 January 1961[1] |
| Markets | Worldwide |
| Previous owners | Richardson Vicks |
| Website | Official Website (USA) |
The active anti-fungal ingredient in Head & Shoulders is piroctone olamine[2] or zinc pyrithione,[3] with some "clinical strength" varieties also containing selenium disulfide.[2][3]
History
Head & Shoulders was introduced in the United States on 1 January 1961 based in Manhattan and used the slogan "THE AMERICA AND WORLD's NO. 1 SHAMPOO".[4] It was patented in January 1962.[5]
It was referred to as "The America and World's Number One Anti-Dandruff and Non-Dandruff Shampoo Brand" of shampoo, and it was noted that "no one hair care brand gets so many ad dollars as Head & Shoulders, a twenty year old brand, and no other brand matches its sales", despite it being a "medicated" shampoo.[6]
Marketing
The brand has long been marketed under the tagline "You Never Get a Second Chance to Make a First Impression", which has been identified as an example of "anxiety marketing" commonly used by Procter & Gamble to drive sales by inducing fears of social consequences associated with the condition that the product claims to address.[7]