Honor (company)

Timeline of international expansion

Honor began to offer its products internationally in 2014,^[2] launching the Honor 3C in April in Malaysia,^[14] followed by the Honor 6 in Europe in October.^[15] By June 2015, the brand was available in 74 countries.^[5] In October of that year, Honor announced plans to focus on the Indian market.^[16][17]

In 2015, Honor's Vmall online store, previously available only in China, launched in Europe and the United Kingdom, enabling direct purchases from the manufacturer.^[18][19][20]

Honor made its debut in the United States with the release of the Huawei Honor 5X at the Consumer Electronics Show (CES) in January 2016.^[21][6] Initially available for online purchase only, the Huawei Honor 5X was later made available at select brick and mortar stores.^[21] Also this year Honor started to sell the first fitness-trackers.^[2]

In August 2016, Recode reported that Honor had sold over 60 million products, generating over $8.4 billion in revenue.^[22]

In January 2017 at CES, Honor announced that the Honor 6X, previously available only in China, would be available in thirteen new markets, including the United States.^[23][24] The phone earned "best of CES 2017" accolades from several technology publications, including Android Authority,^[25][26] Digital Trends,^[27] Slash Gear,^[28] and Talk Android.^[29]

In 2018 Honor started to sell laptops and smartwatches, in 2019 earbuds and TVs.^[2]

Since the US sanctions and the brand sale to Shenzhen Zhixin New Information Technology in 2020 Honor has maintained its presence in the Indian market and launched laptops and wearables through e-commerce platforms.^[30] The first non-Huawei phone, the V40, was released in January 2021^[31] and the Honor 50 was released in December 2021 as the first to bring back the Google Play Services.^[32] Globally, the company expanded its product line to include foldable smartphones.^[30]

Smartphones

As of August 2026, the current generation of their N series lineup is the 600 series. Some models is avaliable in "Lite" and "Pro" versions.^[2]

The View series (V series in China) is another flagship lineup that was originally introduced in January 2018 as the View 10, while the View 20 was introduced in December 2018 and the View 30 was released in 2020, before they discontinued their lineup with the View 40 in 2021.

The X series is a less expensive lineup with large screens, which originally introduced in 2013 as the 3X.

The Magic line is yet another flagship lineup that was originally introduced in 2016, while the Magic 2 was introduced in 2018. The Magic 3 was introduced in 2021 under its Zhixin ownership, and the foldable Magic V was introduced in 2022, and the first foldable smartphone in European market, the Honor Magic VS, was introduced in 2023.

The S, A, I, and C series is generally a lesser-known budget lineup, which the A series was introduced in 2014 as the Chinese-exclusive 4A (Huawei Y6), the I series was in 2015 as the 7i, the C series was in 2017 as the 6C (Huawei Enjoy 6S), and the S series was in 2018 as the 7S.

Notebooks

In April 2018,^[33] the first notebook of the brand, the MagicBook, was released.^[34] The series has been continued regularly as Honor's only laptop series.

TVs

In 2019, Honor launched its first two TVs, the Vision and Vision Pro. So far, no successors have been released.^[2]

Wearables

Since 2016, Honor has been offering fitness trackers and, since 2018, smartwatches.^[2] These products are marketed under the names Honor Watch (smartwatches) and Honor Band (fitness trackers).

Audio

Since 2019, Honor has released wireless earbuds under various model series.^[2]

History

MagicOS was originally an EMUI-rebranded skin developed by Huawei before its November 2020 ownership shift. Premium Honor devices used Magic UI, while entry-level and mid-range devices used EMUI. It was initially known as Magic Live along with the original Honor Magic in 2016, then renamed to Magic UI^[39] along with the Honor Magic 2 in 2018, and renamed to MagicOS in 2022.

Version history