I'll Like You

On September 23, 2024, Belift Lab announced that Illit would be releasing their second extended play titled I'll Like You on October 21.^[2] The promotional schedule was also released on the same day.^[3] A day later, the brand film was released.^[4] The concept photos and films were released from September 30 starting with the "With version",^[5] followed by the "To version" a day later,^[6] and the "Between version" on October 2.^[7] On October 7, the track listing was released with "Cherish (My Love)" announced as the lead single,^[8] the track videos for all of the songs were also released on the same day.^[9] Six days later, the highlight medley teaser video was released.^[10] On October 17, a portion of the choreography for "Cherish (My Love)" was released,^[11] followed by the music video teaser a day later.^[12] The extended play was released alongside the music video for "Cherish (My Love)" on October 21.^[13]

A music video for "Tick-Tack" was released on November 14, 2024, the pop-electronic song was highlighted by NME's Mika Chen as a standout track for its "unapologetic chiptune-heavy fare" and departure from the easy listening trend, being more maximalistic, compared to the lead single's minimalistic approach.^[14][15] Later on November 22, 2024, an English version of Tick-Tack titled "Baby It's Both" with American singer Ava Max was released.^[16]