9X Media
Indian music television network
From Wikipedia, the free encyclopedia
9X Media is the largest Indian music broadcaster[citation needed] operating 4 music television channels and a Bollywood news portal – www.spotboye.com. The four music channels are 9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi) and 9X Tashan (Punjabi).
| |
| Type | Music television network Entertainment news online venture |
|---|---|
| Country | |
| Founded | 2007 by Indrani Mukerjea |
Key people | Pradeep Guha (Managing Director) |
Former names | INX Network |
Official website | 9xmedia.in |
History
The company was founded by Indrani Mukerjea in 2007 through two companies, INX Media Pvt Ltd and INX News Pvt Ltd.
In March 2009, chairman & Chief Strategy Officer (CSO) Peter Mukerjea and founder & CEO Indrani Mukerjea left their management roles at INX Media.[1][2][3]
In August 2010, INX Media renamed itself 9X Media as part of a restructuring process.[4] It was planned to be acquired by Zee Entertainment Enterprises in October 2017 for the cost of ₹160 crore, however the plan fell through in March 2018.[5][6]
In June 2020, the company shut down its English music network 9XO.
Current stations
- 9XM: is the flagship channel of 9X Media. Since its launch in 2007, 9XM has been a prominent Bollywood music channel. 9XM airs the latest Bollywood songs interspersed with rib-tickling animation. Its popular animation characters include Bade Chote, Bheegi Billi and Betel Nuts. Bade Chote of Bakwaas Bandh Kar fame entertain viewers with their jokes and funny messages.[7]
- 9X Jalwa: IT airs Forever Young Bollywood music songs. The Channel also features Bollywood movie trivia through a series of short format shows and vignettes.
- 9X Tashan: is the Punjabi Music Channel and a category leader since its launch in 2011. 9X Tashan, is targeted at free-spirited Punjabi viewers who take pride in everything related to Punjab.[8][9]
- 9X Jhakaas: is First Marathi Music Channel. Targeted at the confident and go-getter Marathi Music lovers, 9X Jhakaas airs Marathi film & non-film songs.[10]
Former stations
- 9X A general entertainment channel bought by ZEE and later shut down.
- 9XO: The company's contemporary English & International music channel.[citation needed] It ceased broadcasting on 1 June 2020.
News portal
SpotboyE: A Bollywood News portal. The website celebrates Bollywood and is the destination for news, features and stories of Bollywood movies, stars and people associated with Bollywood.[11]