The Hartford

The Hartford Stag

Although it is unknown exactly when the iconic symbol first appeared as The Hartford's logo, the earliest use on record is on the 1861 policy issued to Abraham Lincoln. It depicts a hart (stag) fording a stream. The company's logo was likely inspired by the seal of the city of Hartford, which in turn borrowed from the 17th-century seal of Hertford, England. By 1867, the logo began to echo the majestic stag depicted in Sir Edwin Landseer's 1851 painting, “The Monarch of the Glen.” The logo art and style have continued to shift throughout the years to adjust to the changing art and print needs, however, the stag remains a clear descendant of the “Monarch of the Glen.” ^[8]

Acquisitions, divestitures and related changes

• 2025: The Hartford rebrands and reveals a new logo.
• 2021: Chubb makes three takeover offers for The Hartford, but the offers were rejected on 28 April.^[9]
• 2020: Castel Underwriting Europe B.V. has decided to acquire from The Hartford the renewal rights for a Navigators Europe book consisting mostly of Dutch naval freight, inland hull, land-based equipment and liability company.^[10]
• 2019: Acquired Navigators, adding specialty products across 22 vertical markets, and offices in the United Kingdom, Continental Europe and Asia.^[11]
• 2018, Acquired Y-Risk, a managing general underwriter specializing in economy risks, with managing general agencies across the U.S.^[12]
• 2014: Sold its Japan annuities business to Orix Life Insurance Corp.^[13]
• 2013: Sold its life insurance business to Prudential, retirement plans to MassMutual and a broker-dealer to AIG.^[14]
• 2012: Announced it would focus on property and casualty insurance, group benefits and mutual funds, and would sell its wealth management businesses.^[15]
• 2009: The company announced that it was withdrawing its business activities from Europe.^[16]
• 2004: Purchased the Group Benefits Division of CNA Financial. The division was based in Chicago, Illinois.^[17]
• 2000: Reacquired all the shares of Hartford Life (HLI was delisted from the New York Stock Exchange in 2006).^{[citation needed]}
• 1997: Changed name from ITT-Hartford Group, Inc. to the Hartford Financial Services Group, Inc., and also issued an IPO for its Hartford Life business under the ticker symbol "HLI."^[18]
• 1995: ITT decided to streamline its operations and release some of its subsidiaries, and The Hartford became an independent entity once again, trading on the New York Stock Exchange under the symbol "HIG."
• 1970: The Hartford was acquired by ITT Corporation for $1.4 billion,^[19] at the time the largest corporate takeover in American history. The combined company was renamed ITT-Hartford Group, Inc.
• 1959: Expanded into the life insurance business by acquiring The Columbian National Life Insurance Company in Boston, Massachusetts.^[7]
• 1913: Formed the Hartford Accident and Indemnity Company to provide a wide variety of insurance coverage, including accident, automobile-liability, personal-damage, business-interruption and more.^[7]