If I Thought You'd Ever Change Your Mind

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A-side"I Wake Up And Call"
Released20 June 1969 (1969-06-20)
Recorded12 March 1969
"(I Will Bring You) Flowers in the Morning"
UK single label
Single by Blond
from the album The Lilac Years
A-side"I Wake Up And Call"
Released20 June 1969 (1969-06-20)
Recorded12 March 1969
StudioAdvision, London
GenreBaroque pop
Length3:11
LabelFontana
SongwriterJohn Cameron
ProducerAnders Henriksson
Blond UK singles chronology
"Halcyon Days"
(1968)
"(I Will Bring You) Flowers in the Morning"
(1969)
Audio
"(I Will Bring You) Flowers In The Morning" on YouTube

"If I Thought You'd Ever Change Your Mind" is a song written by British arranger John Cameron and initially recorded by Swedish pop band Blond (Tages) under the title "(I Will Bring You) Flowers in the Morning" for their album The Lilac Years (1969). Cameron initially wrote the song in 1966 after signing with KPM Music and was inspired by a female friend he was feeling unreqruited love for. After unsuccessfully trying to get the song recorded for three years, producer Anders Henriksson was introduced to him and decided to record it with Blond at Advision Studios in London. It was initially released as the B-side for their single "I Wake Up and Call" on 20 June 1969.

British producer George Martin heard the song when Henriksson played Blond's album The Lilac Years for him and decided that Cilla Black would record it. With an arrangement written by Mike Vickers and George Martin, Black's version of "If I Thought You'd Ever Change Your Mind" was released in November 1969 and reached the top-20 on the UK's Record Retailer chart and received positive reviews in the music press for the arrangement. In 2004, Agnetha Fältskog of Swedish pop group ABBA recorded the song as her comeback single after a 17-year long hiatus. It is one of Fältskog's most commercially successful singles but received primarily lukewarm reviews.

British musician John Cameron started out his career as a member of various jazz ensembles, an inspiration that eventually led him to start arranging string quartets for other artists; one of his earliest prolific sessions was writing arrangements for Donovan's US number-one single "Sunshine Superman" in December 1965.[1] This success brought some attention to Cameron, and in 1966 he signed a contract with publishers KPM Music, after which he was tasked to compose a song, which ended up being "If I Thought You'd Ever Change Your Mind".[2] In a 2023 interview, Cameron revealed that the song's "words and music" were inspired by a female friend of his who he was experiencing unrequited love for.[2] Author Nigel Rees instead believes that a verse in the song, "feed you winter fruits and summer wine", was a reference to Mary Renault's 1956 novel The Last of the Wine.[3]

John Cameron was a really great pianist, he sat down and performed his song "Flowers in the Morning" for me. After that, we wrote the arrangement.

— Anders Henriksson (2008)[4]

Meanwhile, vocalist Tommy Blom of Swedish pop band Tages quit for a solo career at the end of August 1968,[5] prompting the remaining members to initially try finding a replacement for him before settling on continuing performing as a quartet.[6] Following a single release that failed to chart in November 1968, Tages' contract with Parlophone expired, leaving them and new manager Richard Reese-Edwards to negotiate a new contract with another label;.[7] Edwards then signed the band to Fontana Records, negotiating an advance of $50,000 (equal to ($428,721 in 2024), an amount previously unheard of for a Swedish pop group, in exchange for recording two albums and singles worth of original material.[8] In late February 1969, Tages and producer Anders Henriksson travelled from Gothenburg to London to record an upcoming album.[9]

Although the intention was for Tages to record original material penned by their bassist Göran Lagerberg and Henriksson together with Kathe Green or Adrian Moar, the band lacked two songs for a full-length 12-track LP.[8] Moar introduced Henriksson to Cameron, who had unsuccessfully tried getting "If I Thought You'd Ever Change Your Mind" recorded for almost three years.[4] Cameron performed a piano rendition of the song for Henriksson, after which the latter convinced Lagerberg to record it for the upcoming album.[4] Cameron and Henriksson wrote string arrangements for the track overnight, and the song was the last track recorded for the album towards the end of their tenure in London on 12 March 1969 at Advision Studios.[10] Henriksson produced with Cameron directing the string quartet.[9] As with all other tracks on the album, Lagerberg sang lead vocals.[8] Being a largely orchestrated baroque pop song, the involvement of Tages' guitarists Anders Töpel and Danne Larsson were minimal, with the two providing only sparse, brief staccato strums.[11]

Release and reception

Göran Lagerberg's vocal performance on the song received mixed reviews.

Just a month before "If I Thought You'd Ever Change Your Mind" was about to be released, Tages' changed their name to the more internationally viable Blond at the suggestion of Reese-Edwards.[7][12] Nonetheless, the song was initially released on 20 June 1969 as the B-side of the group's British single "I Wake Up And Call" through Fontana.[13][nb 1] On all releases of the song by Blond, it was retitled "(I Will Bring You) Flowers In The Morning", which was the song's opening verse; it is unclear as to why the title was changed, with Henriksson believing Fontana to have made that decision.[14] Nonetheless, it later also appeared as the B-side of "I Wake Up And Call" in Norway and the Netherlands in August 1969,[13][nb 2] as well as the B-side of Blond's debut US single "Deep Inside My Heart" in October 1969.[15][nb 3] The song was finally issued as the penultimate track on side two of their album The Lilac Years, released in Sweden on 17 October 1969.[10][nb 4]

The single was not heavily promoted and thus failed to chart in the United Kingdom upon release,[13] leading to the song's belated reviews primarily coming from Swedish newspapers and their assessments of The Lilac Years LP in October 1969. The staff reviewer for Svenska Dagbladet singles out "Flowers In The Morning" as one of the album's highlights, stating that it "holds itself against the high quality" of the otherwise self-penned numbers, finding the organ to sound "almost a bit ethereal".[16] Dagens Nyheter's reviewer was also enthusiastic over the album's release but had mixed opinions regarding Lagerberg's vocal performance, particularly on the songs "Deep Inside my Heart" and "Flowers in the Morning", where he had to "strain his voice" to achieve the high notes required.[17] Henriksson and Cameron's string arrangement was however praised as being somewhat intricate.[17] Göteborgs-Posten's reviewer believed the song had the proportions of an "epic turned into music" due to the string arrangements.[18]

In a retrospective review for AllMusic, music critic Richie Unterberger writes that "(I Will Bring You) Flowers In The Morning" brings melancholy to the otherwise "good-timey vibe" of the rest of The Lilac Years, comparing the organ to that of contemporary bands Procol Harum and the Zombies.[19]

Cilla Black version

Agnetha Fältskog version

References

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